Embed Size (px)
Citation preview
In my InboxIssue 001 Jan 2009
TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK
Dr. John McCarthy
Customer Experience Architect
http://www.lida.com
The Key
Good featureBad feature
In the inbox
Subject line with a “Time limited”
theme
“From” recognisable brand name
Email without images“Add to address book”
to prevent Spam filtering
Web alternative
Colour contrast is not accessible No key message or
hierarchy without images
Email without images
Unnecessary duplication of the
site navigation
Pointless link in an email client
Key action panel should be visually
bounded
Good clustering of key actions
Double underline effect
Email with images
Image reinforces the subject line
Image reinforces the subject line
Good copy for the call to action
Clear action button
The landing page
Design carried through to a landing page ..persuasion copy
should have been included in the
email !
Good persuasion copy
Clear access via the main navigation
These don’t look like links
In my InboxIssue 001 Jan 2009
TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK
Dr. John McCarthy
Customer Experience Architect
http://www.lida.com
