Indie. Grunge. Riot Grrrls. Cuties.

By: Julia Fenn & Evelyne Gichingiri Street Style Presentation

The Indie 411

• Named “Indie” because of their allegiance to bands on obscure, independent record labels

• Their style is defined by ‘dressing down’

• Indie style consists mostly of over or under sized items bought second hand, in yard sales, thrifted, or purchased from charity shops

• Graphically distinctive tee’s that display interest in an obscure indie band

• Girls usually wear distressed denim paired with stripy leggings

• Army surplus wears thrown with patent Doc Marten’s

• Love of Checkered shirts defines the style

• Indie can be defined as an obscure

form of rock learned about by

someone more hip than yourself

(Thanks, Urbandictionary.com!)

• Universal acceptance of the name

“Indie” due to the loyalty and

allegiance to bands on obscure,

unheard of, independent record

labels

• Influenced by bands such as The

Smith’s, Joy Division, New Order,

Ride, Happy Mondays, and My

Bloody Valentine

LANA DEL REY— Current Indie Fashion Icon

Fake Prada Ad solidifies Lana’s presence as a

main stay indie and high fashion muse

Born to Die Video

The Indie Girl’s Guide to Street Styles

Trend Spotting: Trousers, fedoras, mini lengths, oxfords, tube tops, turbans, pops of color, patterned

tights, satchels, converse, anoraks with fur, statement accessories, mixed prints, & minimalism.

The Indie Guy’s Street Style

Trend Spotting: Oxfords, loafers, button ups paired with skinnies

or crops, varsity jackets, beanies, denim, leather, and male

accessories like suspenders and rucksacks

Indie From Street to Runway

Erin Wasson x RVCA Fall 2010 Runway

Indie Details

Lindsay Wixson @ Marc by Marc Jacobs FW 12/13 sporting a fresh indie look.

Indie History • As popular British bands grew

in the US the Indie Kid’s

appearance style also became

influential – West Coast

especially

• Indie style is heavily drawn

from retro styles – mostly

punk, grunge, mod, and hippie

street styles

• Rejected societal constructs

like consumerism

• Grunge grew out of Indie in the

late 80’s with a new range of bands based out of Seattle

• In the 2000’s Indie styles re-

emerged with a vengeance

thanks a blossoming new indie-

rock scene in the US

• Originally disassociating

themselves with any single sub

culture backfired as it turned

into it’s very own.

Grunge 411. • The dressing down extremist

• Geographically and culturally defined – Seattle was the birthplace of true grunge and the grunge music scene

• Fusion of punk and leftover “hippie” aesthetics to create it’s own unkempt look

• Ultimate blend of left over hippie, Americanized punk, & Indie kid

• Defined by music, like Indie

• Influenced by bands such as Nirvana and the Smashing Pumpkins

Current Grunge Street Style

Grunge Wave & Riot Grrrl Celebrity Icons:

Kurt Cobain and Courtney Love

High Fashion Grunge Looks

Balmain Fall 2010 (left) & Just Cavalli Fall 2010 (right)

Riot Grrrls!

• Sassy, articulate women who

created an articulate post

feminist sub culture

• Revolutionized the first

predominantly female style-

tribe in the entire history of

street style

• Evolved into the fem-wave

from the grunge-wave

• Influenced heavily by bands

like Bikini Kill, Hole, BratMobile,

No Doubt and Cold Cold Hearts

Fem-Wave Riot Grrrl Trends

Cuties

• Wore kid’s tee shirts

• Color palette was full of pastel

colors

• Fun and playful with an

underlying sense of deep

gloom and doom

• Coincides with the melancholy

of Indie culture and music

• Variant of Indie that surfaced

in the late 80’s

• Relied heavily on 2nd hand

clothes that focused on

asexual clothing from a pre

pubescent age in soft pastel

colors

Cutie’s Street Styles

Vintage Roots

• Indie, Riot Grrrls, Grunge, and

Cuties all rely heavily on

vintage fashion and iconic

looks from the past.

• Retro styles come into play,

and the rejection of

consumerism leads to the

revival of old and forgotten

styles

• Indie would not exist without

the reference to past styles

Pictured above is Benson & Hedges in

Seattle ’83 sporting a looking commonly

referred to as “goodwill fashion”. This type

of look is relevant, recyclable, and

channeled still today.

The Indie Future Forecast • Trickle Down Theory – Indie meets advertising and the mainstream media

Resources • http://oddsundays.blogspot.com/2011/04/grunge-fashion-phase.html

• http://www.allsergimed.com/images/2011/12/indie-fashion-1.jpg -- Slide 3

• http://tumblr.com

• http://stilagevienna.blogspot.com/2011/05/dedicated-youth.html indie guys

• https://www.morrisonhotelgallery.com/photo/default.aspx?photographID=4779 kurt cobain

• http://www.collapseboard.com/everett-true/the-greatest-song-of-the-grunge-era-did-not-come-from-the-states/attachment/grunge/ grunge ss

• http://www.fashion-style.becomegorgeous.com/new_trends/fall_2010_glam_grunge_fashion_style-2543.html high grunge via style.com

• http://www.examiner.com/fashion-news-in-denver/grunge-is-back-denver mk olsen grunge

• http://main.stylelist.com/2010/02/12/erin-wasson-x-rvca-fall-2010-runway-review/ erin wasson

• http://www.refinery29.com/fake-lana-del-rey-prada-ad-image lana del rey

• http://www.dailymail.co.uk/femail/article-2101575/Schoolgirl-chic-specs-appeal-New-York-Fashion-Week-hit-Marc-Marc-Jacobs.html wixson

• http://aschloegregson.blogspot.com/2010/12/fashion.html cuties ss

• http://www.refinery29.com/street-seen-london-street-styl london indie girl ss

• http://www.fashionofgoodwill.org/blog/tag/kalliber/ goodwill fashion

• http://www.thewildhoneypie.com/indie-festivals-vintage-lovefest/ glastonbury

• http://www.hakuheroes.blogspot.com/ first page flannel

• http://roll-ar.blogspot.com/2009/02/indie-street-fashion-girls.html first page london ss

• http://enidlareg.blogspot.com/2011/11/harajuku-street-style-launch-at-tangs.html cuties ss

• http://www.fashion.ie/Articles/ADVERTISING-GOES-INDIE/399 michael pitt prada

• http://fashionista.com/2012/02/victoria-beckham-covers-id-says-her-designs-stem-from-her-own-insecurities/ beckham