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Interactions South America 2015 Keynote

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Page 1: Interactions South America 2015 Keynote
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Our world is a mess...

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...and getting more messy everyday.

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Many people get overwhelmed when they encounter a mess.

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They think of ways to hide the mess...

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Or they think of ways to pretty up the mess...

New User tutorial to explain the

mess

Incentive structure for dealing with the mess

Fancy Front end fluffing

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...but the mess is still a mess.

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...all they have bought is time.

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Until the mess grows(as all messes do when given time)

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I LOVE MAKING SENSE OF MESSES.

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The majority of messes we face are made of information (and people)

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Thinking about INFORMATIONas material is hard

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Information can be made from the lack of physical material

$3.99 $7.99 $5.75

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What you know changes the information you are left with.

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• Data is facts, observations, and questions about something.

• Content is whatever a user is interacting with, or as a maker, whatever you’re arranging or sequencing.

• Information is is whatever a user interprets from the arrangement or sequence of things they encounter.

Information ≠ Content or Data

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ContextConte

nt

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Information architecture is how we arrange the parts to be

understandable as a whole.

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3 LESSONSTO MAKE SENSE OF ANYTHING

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#1 LANGUAGE MATTERS

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Apple

Dumptruck

Jargon

Banana

??!?!

Word

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How manyduplicative nounsdoes your team deal with?

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How manyduplicative verbsare related to those nouns?

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Model Change vs. Label Change

Thing A

Thing B

Thing

OBJECTObject

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One label per noun or verbis not always the best way to go

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The goal is not simplifyingThe goal is to know what you mean

when you say what you say.

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Controlled vocabulariesare the greatest thing since sliced bread or pockets.

@jcolman’s thumb showing off my book’s controlled vocabulary

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• Identify & Define Nouns First

• Identify Nested Nouns

• Eliminate Duplicative Nouns

• Attach Verbs to Nouns

• Beware of Adjectives

How to Get Started with a Controlled Vocabulary

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Be the one to slay the semantic dragons in your

organization.

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#2 THERE IS NO RIGHT WAY

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There are only 5 ways to organize anything1. Location: Rome is a city in Italy2. Alphabetical: Rome starts with “R”3. Time: Rome started in 753 BC4. Category: Rome is a Romantic city5. Hierarchy: Rome is within Italy, which is within Europe,

which is within the Eastern and Northern Hemisphere

*HTRichardSaulWurman-Informa6onAnxiety2

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Organizing things isn't the hard part

Agreeing is the hard part

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In most contexts, taxonomy is a tool of rhetoric not an exact science.

(Sorry Linnaeus)

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If Fresh Direct classified produce scientifically, no one would be able to find anything.

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In the 19th century, the US Supreme Court decided that for the purpose of tariffs, tomatoes are a vegetable.

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Taxonomy is RhetoricThe way you choose to organize your produce says something about you.

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There is no one right way to organize something.

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The only thing that matters is reaching your goals.

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Beware of corporate underpants.

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Users are often confused when our internal categories end up in our

navigation taxonomies.

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Card Sorting FTW

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Be the one to show an alternative way of

organizing something.

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#3 WE NEED PICTURES

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Pictures give us something in common to point to.

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Take the time and space needed to collect and iterate.

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Visualize something hard to explain

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Inspire Realistic, Not Simplistic Thinking

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Pie

Crust

TomatoSauce & cheese

Toppings

Slice

Be Careful of Reductionism

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Show the process, not just results

Pizza

Crust

cheese

Toppings

TomatoSauce

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FamiliarWords

With agreement comes momentum.

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Be the one to make a picture of the monster in

everyone’s head.

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• Slay the semantic dragons in your organization

• Show an alternative way of organizing something

• Make a picture of the monster in everyone’s head

To start making sense of your mess:

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IA is not just for information architects.IA is practiced by everybody.

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ps. I wrote a book about information architecture for everybody!http://abbytheia.com/makesense/