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Travel planning tool
by Dabney Donigan, Sylvia Lee, Azam Zafar UXDi General Assembly NYC
Fall 2013
Planning a trip involves a lot of research. People typically search and then stumble onto several websites before they find information that is applicable to them. Most sites are geared toward booking flights and accommodation, but lack a sophisticated and integrated itinerary tool.
THE CHALLENGE WANDERANT | TRIP PLANNING TOOL
Wanderant is an interactive travel planning tool that takes the hassle out of planning for travel. It combines a powerful travel logistics engine that optimizes itineraries with guide book style content.
THE SOLUTION WANDERANT | TRIP PLANNING TOOL
RESEARCH METHODS
RESEARCH METHODS WANDERANT | TRIP PLANNING TOOL
WHAT OUR USABILITY TESTERS SAY…
“I would use it if there were functional changes. I don’t want to go to touristy places, I rather go off the beaten path - and if it's touristy, I wouldn't use it.” !“[There’s] some cool stuff happening, but it's not usable. I'm pretty confused. I find the layout to be confusing, and my eyes are having trouble laying out exactly what's going on." !“Crazy paradox of choice - I have no idea where to click.” !“The photos are captivating.”
BUSINESS ANALYSIS - FINDINGS WANDERANT | TRIP PLANNING TOOL
100%
75%
50%
• Users did not know how to browse, resorted to search for every task. • Did not know they can click and drag activities onto the itinerary list.
• Full-screen itinerary looks like an Excel spreadsheet. • Mentioned that they don’t understand what the time lengths are referring
to - “is this how long it takes to get there? How long am I’m supposed to spend there? Does it account for transportation?”
• Experienced technical problems in basic user tasks.
BUSINESS ANALYSIS - FINDINGS WANDERANT | TRIP PLANNING TOOL
WHAT OUR USABILITY TESTERS SAY…
COMPETITIVE ANALYSIS WANDERANT | TRIP PLANNING TOOL
browse
navigation barglobal navigationbookmarksitineraryfiltersshort descriptioncontentarticles/tipsinteractive mapplannercustomize itemsadd/delete itemscalendar
search bar
City MapperLonely Planet RoadtripperTripadvisorWanderant
Users who travel internationally and use any form of itinerary planning were targeted for interviews.
Five participants were selected, and were asked (1) how they go about choosing destinations they want to travel and (2) how they organize all the information.
USER INTERVIEWS
USER INTERVIEWS WANDERANT | TRIP PLANNING TOOL
FINDINGS
Almost all people search for places based on photo, not content. !Some people utilize a geographical map to choose for places they want to travel. !People have a rough idea of where they want to travel based on casual browsing and friends’ recommendations. !People do not use trip planning tools, rather they plan through other means. !!
FINDINGS WANDERANT | TRIP PLANNING TOOL
OPPORTUNITIES
Gain quick “feel” of the highlights through in-depth filtering.
Structure search process from macro to micro
List recommendations and tips
Integrate itinerary planning with browsing
OPPORTUNITIES WANDERANT | TRIP PLANNING TOOL
Personas and Scenarios
PERSONAS AND SCENARIOS WANDERANT | TRIP PLANNING TOOL
Alysha Newman The High-Planner Tourist
PERSONAS AND SCENARIOS WANDERANT | TRIP PLANNING TOOL
Jacob Fisher The Local Wannabe
Max Rhoads The Nomad
Local Attraction
Tourist Attraction
Heavy Planning for Travel
No or Light Planning for
Travel
High-Planner Tourist
Local Wannabe
Traveling Nomad
CONCEPTUAL MAPPING - PERSONAS WANDERANT | TRIP PLANNING TOOL
SCENARIOS - PRIMARY USER WANDERANT | TRIP PLANNING TOOL
Alysha Newman The High-Planner Tourist
doctor (34)
PAIN POINTS GOALS WISHES
LIKES
Take some time to plan out her trips even though she is busy.
Don’t know where to start or look for activities
Explore all major tourist attractions
Stay at higher-end hotels or Bed & Breakfasts
Include as many activities in her trips.
Photos and brief descriptions of places to go to
A planner that can save her time
“I want to go all the places on my list and spend time with my family.”
After prioritizing features, we made rough sketches of user flows and screens.
SKETCHES WANDERANT | TRIP PLANNING TOOL
User Flows
USER FLOWS WANDERANT | TRIP PLANNING TOOL
Build itinerary
USER FLOWS - BROWSE FOR PLACES TO SEE WANDERANT | TRIP PLANNING TOOL
Landing page Sign up/Sign inAdd Cities/
Accommodation/ Attractions
Plan Trip Build Itinerary
Add bookmarks
Fill gap with recommendations
Share/Export
USER FLOWS - ADD AN ACTIVITY OR PLACE TO THE ITINERARY WANDERANT | TRIP PLANNING TOOL
Add an item to the itinerary
Landing page
Option to login/sign up
Search
Do you want to look into this
country more?
Select a country on map
Country page
Page of Attraction
Article
Add to Itinerary
Yes
No
WIREFRAMES
WIREFRAMES WANDERANT | TRIP PLANNING TOOL
WIREFRAMES - FIRST ITERATION WANDERANT | TRIP PLANNING TOOL
SEARCH FOR COUNTRY
DESTINATION
ITINERARY
SHARE
BROWSE
Search Destination, Attraction, Etc.
NEW TRIP
add city
add city
ADD +
DEPARTING RETURN
THUR
OCT 17FLIGHT HOTEL
FRI
OCT 26
ATTRACTIONS
search site, museum, burger joint, etc.
BUILD ITINERARY
1
2
3
2
1
3
Choose actions on side navigation bar
View of locations on the map
Create a new trip to start planning
WIREFRAMES - FIRST ITERATION WANDERANT | TRIP PLANNING TOOL
SEARCH RESULT
Search Destination, Attraction, Etc.
Family Trip to Bulgaria
MONDAY, OCT. 17 TUESDAY, OCT. 18 WEDNESDAY, OCT. 19 THURSDAY, OCT. 20
SOFIA BURGAS
MONTHWEEKDAY
SOFIA SOFIA
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Looks like you havesome time!
Want some localrecommendations?
Lunch?
Dinner?
RILA MONASTERY
CITY WALK
VILLA ROSICHE
EUXINOGRAD
SOFIA ZOO
SEVEN RILA LAKES
SUNNY BEACH
BOYANA CHURCH
PERPERIKON
A lovely place in Bulgaria that is monumental for the country’s history.
A lovely place in Bulgaria.
A lovely place in Bulgaria that is monumental for the country’s history. It has a lot of very cool lakes and such.
A lovely place in Bulgaria.
A lovely place in Bulgaria that is monumental for the country’s history. This is a pretty building that is known worldwide. This is a great place to visit with your family.
A lovely place in Bulgaria that is monumental for the country’s history. This is a pretty building that is known worldwide.
A lovely place in Bulgaria that is monumental for the country’s history.
20 MINS
10 MINS
1 HOUR
10 MINS
15 MINS
1.5 HOURS 1 HOUR
20 MINS
Lunch?
DESTINATION
ITINERARY
SHARE
BROWSE
1
2
3
2
1
3
Look at itinerary in different view modes
Add/edit activities in the itinerary in calendar view
Look for more activities and places through recommendations
We presented wireframes of our second design iteration to clients. Feedback was less conceptional this time and focused more on minor changes.
WIREFRAMES - SECOND ITERATION WANDERANT | TRIP PLANNING TOOL
WIREFRAMES - SECOND ITERATION WANDERANT | TRIP PLANNING TOOL
Search Destination, Attraction, Etc.
EGYPT EXPLORE
Downtown Cairo
EXPLORE ITINERARY LOG IN
1
2 3
2
1
3
Search for places or view itineraries on global navigation bar
Overall view of activities and places of country
Create a new trip to start planning
WIREFRAMES - SECOND ITERATION WANDERANT | TRIP PLANNING TOOL
Search Destination, Attraction, Etc.
ITINERARY
CREATE TRIP
Family Trip to EgyptMONDAY, OCT. 17 TUESDAY, OCT. 18 WEDNESDAY, OCT. 19 THURSDAY, OCT. 20
CAIRO ALEXANDRIA
MONTHWEEKDAY
CAIRO CAIRO
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10
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1
2
3
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8
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1
2
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4
5
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8
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1
2
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Looks like you havesome time!
Want some localrecommendations?
Lunch?
Dinner?
GREAT PYRAMID & SPHINX OF GIZA
CITY WALK
MUSEUM OFISLAMIC ART
CITADEL
MIDHAN TAHRIR
NILE RIVER
MARINA
THE TEMPLE OFTAPOSIRIS MAGNA
SHALLALAT GARDENS
Home to Egypt’s rulers for 700 years, with three mosques.
Take a stroll around downtown Cairo.
The famed river is the life of Egypt, running straight through the country. Talk a walk by its shores, and see its wonder.
Visit two of the most famous pieces of ancient history in the world. Travel to Giza for this fantastic sight.
The temple was built in the Ptolemy era and dedicated to Osiris.
The name of ancient garden located in Alexandria, Egypt. Shallalat Gardens occupy a big area of Al Shatby neighborhood.
20 MINS
10 MINS
1 HOUR
10 MINS
15 MINS
1.5 HOURS 1 HOUR
20 MINS
Lunch?
EXPLORE ITINERARY Itai
NEW TRIP
BOOKMARKS
SAVE TRIP
1 2
2
1 Create a new trip
Options to share, download, and change settings.
ITERATIONS
ITERATIONS WANDERANT | TRIP PLANNING TOOL
PROTOTYPE - FIRST ITERATION WANDERANT | TRIP PLANNING TOOL
Top Travel Trends
Africa
North America
South America
Europe
Hot Deals
Search Destination, Attraction, Etc.EXPLORE ITINERARY LOG IN
1
2
1 Search for destinations based trends, deals, and continents.
PROTOTYPE - FIRST ITERATION WANDERANT | TRIP PLANNING TOOL
Search Destination, Attraction, Etc.
GET INSPIRED
AFRICA EGYPT
C A I R O
GIZA
TOP TENHIGHLIGHTS
RECOMMENDED CITIES SITES FOOD OUTDOORS
See the wonder of Egypt’s capital, spanning from the beginning of civilization to modern day.
EXPLORE ITINERARY
MARKETS
LOG IN
1
2
3
2
1
3
Highlight photo, short description of a country
Filter bar
High-quality photos of different activities and places of the country
PROTOTYPE - FIRST ITERATION WANDERANT | TRIP PLANNING TOOL
Search Destination, Attraction, Etc.
ITINERARY
CREATE TRIP
Family Trip to EgyptMONDAY, OCT. 17 TUESDAY, OCT. 18 WEDNESDAY, OCT. 19 THURSDAY, OCT. 20
CAIRO ALEXANDRIA
MONTHWEEKDAY
CAIRO CAIRO
8
9
10
11
12
1
2
3
4
5
6
8
9
10
11
12
1
2
3
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5
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9
10
11
12
1
2
3
4
5
6
8
9
10
11
12
1
2
3
4
5
6
Looks like you havesome time!
Want some localrecommendations?
Lunch?
Dinner?
GREAT PYRAMID & SPHINX OF GIZA
CITY WALK
MUSEUM OFISLAMIC ART
CITADEL
MIDHAN TAHRIR
NILE RIVER
MARINA
THE TEMPLE OFTAPOSIRIS MAGNA
SHALLALAT GARDENS
Home to Egypt’s rulers for 700 years, with three mosques.
Take a stroll around downtown Cairo.
The famed river is the life of Egypt, running straight through the country. Talk a walk by its shores, and see its wonder.
Visit two of the most famous pieces of ancient history in the world. Travel to Giza for this fantastic sight.
The temple was built in the Ptolemy era and dedicated to Osiris.
The name of ancient garden located in Alexandria, Egypt. Shallalat Gardens occupy a big area of Al Shatby neighborhood.
20 MINS
10 MINS
1 HOUR
10 MINS
15 MINS
1.5 HOURS 1 HOUR
20 MINS
Lunch?
EXPLORE ITINERARY Itai
NEW TRIP
BOOKMARKS
SAVE TRIP
1
2
3
2
1
3
More actions in navigation bar- add bookmark, add new trip, and save trip
A photo and description of added activity or place
View of itinerary in week format
PROTOTYPE - SECOND ITERATION WANDERANT | TRIP PLANNING TOOL
1
1 Changed the title from “Itinerary” to “Plan Trip”
PROTOTYPE - SECOND ITERATION WANDERANT | TRIP PLANNING TOOL
1
1 Added filters based on different options
PROTOTYPE - SECOND ITERATION WANDERANT | TRIP PLANNING TOOL
1
1 Changed the layout and colors of the itinerary
KEY SCREENS
KEY SCREENS WANDERANT | TRIP PLANNING TOOL
KEY SCREENS WANDERANT | TRIP PLANNING TOOL
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Instructions on how to use Wanderant through a pop-up screen
A view of a map to locate a country
Quick overview info- rmation of a country
KEY SCREENS WANDERANT | TRIP PLANNING TOOL
1
2
3
2
1
3
Pop-up screen to add into itinerary
Relevant photo thumb- nails of activity or place
Suggestions of similar activities or places
KEY SCREENS WANDERANT | TRIP PLANNING TOOL
1
2
3
2
1
3
Create a new trip
Enter in attractions within the chosen destination
Quick animations from one destination to another on the map
KEY SCREENS WANDERANT | TRIP PLANNING TOOL
1
2
2
1 Removed “Save Trip” from the side bar navigation
Incorporated thumbnails of bookmarks
THANK YOU
SYLVIA LEE | [email protected]
DABNEY DONIGAN | [email protected]
AZAM ZAFAR | [email protected]