IS3102-CarrotCake Integrated Resort

CARROTCAKE INTEGRATED RESORT - Brilliant Service, We defined!

COMMON INFRASTRUCTURE

*Secure *Controllable *Collaborative

Functionalities:

v  Staff & Role Management v  Workgroup management v  Flexible shift scheduling v  Shared log

Security: v  Https v  Login count v  Session timing v  Access right control COMMON

ACCOMMODATION Configurable Pricing

Customer-oriented service Efficient process

Functionalities:

v  Room Management

v  Room Type Management

v  Flexible Pricing Rule Configuration

ACCOMMODATION

Member vs.

Non-Member

Member v  Login v  View Profile

v  Redeem Coupon

v  Online Reservation

v  Payment

v  Attraction ticket

v  Show ticket

v  Table reservation

v  Restaurant Purchase

v  Bill to room

v  Room service

v  Express check out

v  Make feedback

Reward 1 point for continuous login

(Part of Loyalty reward scheme)

Member v  Login

v  View Profile v  Redeem Coupon v  Online Reservation

v  Payment


v  Show ticket



v  Bill to room

v  Room service


v  Make feedback

Membership Status (According to accumulated points)

BLUE: •  Accumulated 0 -10000 points

Sliver: •  Accumulated 10000-50000 points

Gold: •  Accumulated 50000+ points

Member v  Login

v  View Profile

v  Redeem Coupon v  Online Reservation

v  Payment


v  Show ticket



v  Bill to room

v  Room service


v  Make feedback

Coupon Shop ---------------

v  1-time coupon

v  Valid period

v  Points require

v  Equivalent value

Member v  Login

v  View Profile

v  Redeem Coupon v  Online Reservation v  Payment


v  Show ticket



v  Bill to room

v  Room service


v  Make feedback

User-friendly Interface ---------------------

Various hotel options in one page

Member Discount

--------------- Sliver: 10% off total price Gold: 15% off total Price

Member v  Login

v  View Profile

v  Redeem Coupon v  Online Reservation

v  Payment v  Table reservation



v  Show ticket

v  Bill to room


v  Make feedback

Complementary payment methods

--------------- v  Pay by points:

10 points = $1 dollar v  Pay by coupon

Accumulated Point = Previous acc point + point rewarded Active point= Previous act point – point spent + point rewarded ---------------------------------------------------------------

BLUE: Each spending of $10 dollar to 1 point

SLIVER: Each spending of $7 dollar to 1 point

GOLD: Each spending of $5 dollar to 1 point

Non-Member

v  Walk-in v  Check-in

v  Upgrade

v  Late check out

v  Check out

v  Sign up

WALK-IN Different Options: ------------------------ v Walk-in pay now

- Separate bills

v Walk-in pay later -Single bill at check out

Non-Member v  Walk-in

v  Check-in v  Upgrade

v  Late check out

v  Check out

v  Sign up

CHECK-IN ----------------------

Efficient: v  Search by reservation ID

v  Search by passport


v  Check-in

v  Upgrade

v  Late check out

v  Check out

v  Sign up

Upgrade provided when reserved room type

is not available


v  Check-in

v  Upgrade

v  Late check out v  Check out

v  Sign up

Quota limited by next day demand

Must request one day prior

check out


v  Check-in

v  Upgrade

v  Late check out

v  Check out v  Sign up

View the unpaid bills together


v  Check-in

v  Upgrade

v  Late check out

v  Check out

v  Sign up

High standard service

win us the customer!!

Member v  Login

v  View Profile

v  Redeem Coupon


v  Payment

v  Attraction ticket v  Show ticket



v  Bill to room

v  Room service


v  Make feedback

ATTRACTION (Ticketing)

-------------------- v Various ticket types

available v Bundle ticket enabled v Pay by coupon(CRM)

Member v  Login

v  View Profile

v  Redeem Coupon


v  Payment


v  Show ticket v  Table reservation


v  Bill to room

v  Room service


v  Make feedback

ENTERTAINMENTSHOW

(Ticketing) --------------------

v  Visualize seat selection

v  Standard ticket v  Group buying

Member v  Login

v  View Profile

v  Redeem Coupon


v  Payment


v  Show ticket

v  Table reservation v  Restaurant Purchase

v  Bill to room

v  Room service


v  Make feedback

F&B (Table Reservation)

-------------------- v  Phone Reservation

Multiple table type each reservation

v  Online reservation One table each time

Member v  Login

v  View Profile

v  Redeem Coupon


v  Payment


v  Show ticket


v  Restaurant Purchase v  Bill to room

v  Room service


v  Make feedback

U-POS (Operational CRM)

------------------------ v  Integrated v  Bill to room

Member v  Login

v  View Profile

v  Redeem Coupon


v  Payment


v  Show ticket



v  Bill to room v  Room service


v  Make feedback

BILL TO ROOM (Integration) --------------------

All the unpaid bill is added to the room bill

Member v  Login

v  View Profile

v  Redeem Coupon


v  Payment


v  Show ticket



v  Bill to room

v  Room service v  Express check out

v  Make feedback

ROOM SERVICES Various Options

------------------------- v Food & Beverage

v Laundry Services

Integrated with

F&B (Central Kitchen)

Member v  Login

v  View Profile

v  Redeem Coupon


v  Payment


v  Show ticket



v  Bill to room

v  Room service

v  Express check out v  Make feedback

Express Check Out ------------------------ Loyalty member

privilege

Pay after customer leave

Member v  Login

v  View Profile

v  Redeem Coupon


v  Payment


v  Show ticket



v  Bill to room

v  Room service


v  Make feedback

FEEDBACK -------------------

We Encourage Feedback to improve

service

SHOPPING MALL

Control

Configure

Analyze

Internal Functions:

Configurable shopping mall layout:

v  Unit Management

v  Outlet Management

v  Contract management

Shopping Mall

Corporate Functions:

v  View contract

v  Detailed Sales Report

v  View Incidental Charges (if any)

v  Product Management

Shopping Mall

FB INTEGRATED

COOPERATIVE

MANAGABLLE

FLEXIBLE

Internal Functions:

v  Contract Management

v  Restaurant Management

v  Banquet Management

v  Integrated with central kitchen

v  Auto-bill to corporate

v  Holistic Calendar view

Food & Beverage

Corporate Functions:

v  Configurable table settings.

v  Customizable table reservation

Management.

v  Menu Management

v  View all valid Contracts

v  View bills in a single glimpse

Food & Beverage

MICE Integrated

Customizable

Efficient

Holistic

Functions:

v  Venue Management

v  Request for Quotation

v  Quotation Management

v  Integrated with multiple Functions (multiple bookings for flexibility)

v  Venue

v  Accommodation

v  F&B

v  Supporting Services MICE

Functions:

v  Flexible quotation pricing (for negotiation)

v  Business Rule - >80% of the Base Price

v  Easy to search and manage quotation

v  Instant Quotation to Event v  Auto-bill to corporate

MICE

Story 16

ATTRACTION

FLEXIBLE

TICKETING

FLEXIBLE

PRICING

Functions:

v  Attraction venue management

v  Configurable Ticket Base price and

Quota

v  Ticket Management

Quota = standard ticket % * Max Capacity

of attraction venue

Attraction

ENTERTAINMENT

SHOWS ONE-STOP

SOLUTION

PROVIDER

Functions:

v  Venue Management

v  Customized seat layout

v  Internal / External Show management v  Provide ticketing service for external show

v  Enable multi-venue per show

v  Recurring Show v  Daily / Days of Weeks

v  Resolve Venue Conflict

v  Additional Support Entertainment Show

CRM SEEMLESS

OPERATIONAL

ANALYTICAL

Operation CRM(Recap) Customer Support

v  Late check out v  Welcome message before arrival v  Feedback

Loyalty Program v  Point Scheme

v  Reward and Redeem v  Privilege

v  Express check out v  Late check out priority

v  Bill to room

ANALYTICAL CRM v Overall Customer Segmentation

v Customer Life-time Value

v Retention Rate

v Sales Prediction v RFM analysis

v Individual Customer analysis v Spending pattern analysis

v Customer life-time value

GC is gross contribution per customer,

r is the retention rate,

d is the discount rate.

CLV = GC x (1+d)/(1+d-r)

CLV CUSTOMER LIFETIME VALUE

R Recency is the latest purchase time

F Frequency is the number of transaction in a month

M Monetary value is the amount of spending in a month

RFM

Retention Rate = Active Member(this month && last month)/

(Active member last month)

RETENTION RATE

Thank you for this EXCITING and FULFILLING

Semester :P

Design

IS3102-CarrotCake Integrated Resort