agenda  

product  

Cole&Son  Flowers    

Origin  Bloomingdale    

Hooked  On  Walls  Kimono  Club    

Sanderson  Parchment  Flowers  

Giardini  Vento  D’Oriente    

Arte  Carapace  

ITALIAN  COMPETITORS  

PRICE:  Price  per  roll  of  finest  vinyl  ~  €20-­‐25    

PRODUCT:  Vinyl  wallpaper  

STYLE:  classic  and  old  fashioned.    An  opulent  and  sterotyped  “italian  taste”  

DISTRIBUTION:  focused  on  foreign  markets  (eastern  Europe).  

English  brand  founded  in  1860:    •  internaQonally  renown  in  the  field  of  interior  design  and  

decoraQng  •  excepQonal  quality,  experience  and  know  how  •  innovaQon  in    use  of  colors  and  producQon  techniques  

Several  collecLon  and  various  design  printed  in  UK  and  distributed  worldwide:  •  bold  stylised  flowers    •  classic  English  landscapes  •  plain  textures  •  smart  stripes  •  trellises    •  small  scale  moQfs    

Price:  „Parkment  flowers”  collecQon  –  „Sweet  Bay”  :  €89-­‐98  for  roll  (10.05x0.53  sqm)  

THINKING  TO  WALLPAPER…  The  briQsh  compeQtor