Jonah sherman waterman-ux_midterm_assignment

INM300DA JONAH SHERMAN-WATERMAN NOVEMBER, 4, 2015

UX STRATEGIC BRIEF AND SPECIFICATIONS

CLIENT: VISOCAST (Version 1.0)


TABLE OF CONTENTS

Project Summary: 3

Business Goals: 3

Website Goals: 3

Measurable Objectives: 3

Target Audience: 4

Competitive Landscape: 4

Measures of Success: 4

Functional Specifications: 5

Content Requirements: 6


PROJECT SUMMARY:

Visocast is a recently developed high-tech entertainment company in need of a functional website.

The technology they provide is directly competitive to YouTube and Netflix. Visocast is a hybrid

platform consisting of an online video content repository that is up-to-date and combined with user-

generated content themed by all unique genres. What gives this product a distinctive advantage is its

vastly improved content quality, a superior player (client based) and best of breed search and social

functions.

BUSINESS GOALS:

Appeal to all consumers who stream/upload video content

Convince as many consumers as possible to sign up for a membership

Create brand affinity

WEBSITE GOALS:

Provide a high-quality video streaming service that is compatible with all generic devices

Establish a positive sign up and search user experience

Integrate social connectivity features into the Visocast interface

MEASUREABLE OBJECTIVES AND KPI’S:

Objectives Metrics

Gain at least 100,000 followers on Social Media over the next 12

months.

# of likes/shares

# follows

On a monthly basis, get at least 1000 consumers to sign up for a free

30 day membership trial.

# of sign-ups

% of renewed

memberships

Obtain at least 25,000 views of our online advertisements over the

next 90 days.

# of clicks/views

% of links to sign up page


TARGET AUDIENCE:

VIDEO CONTENT STREAMERS AND UPLOADERS

Active on the web and mobile devices

Enjoys watching movies and television shows

Wants affordable prices and unlimited access to content

Desires to have regular and user-uploaded content tailored to their preferences

MEASURES OF SUCCESS

MEASURE METRICS FOR VISOCAST WEBSITE

Demographics Psychographics

Age: 18-45

Gender: Male/Female

Ethnicity: Multicultural

Income: Middle class

Location: International

Interests: Entertainment

Values: Convenience

Lifestyle: Occupied

Attitude: Open-Minded

Personality: Curious

Objectives Metrics

Traffic 1000 web page views per week

Return Visits 30% return visits per week

Time spent on website page Average # of page views per visit


FUNCTIONAL SPECIFICATIONS

1.1.1 SEARCH

# Requirement Details

1 Live Search Keyword search process that prompts after a third letter or character is entered into

the search bar. The search engine will display suggested results until the user inputs or

removes another character. It will constantly respond and deactivate in

synchronization with the characters as they are selected and deleted.

2 Search History Previously entered search results will appear highlighted in the search bar as a default

setting. This function can be adjusted by users under preferences and settings.

3 Filter Categories

The content search engine will have a section that features designated categories that

filtered by unique characteristics. Users will be able to quickly navigate to topics of

interest such as movies, music, sports, etc.

1.1.1 NAVIGATION


1 Navigation Bar Main navigation should always be displayed at the top of every webpage.

Visocast users with a membership will be able to access content from filtered

categories through a pop-up left-side navigation bar.

2 Mobile Device Navigation

The Visocast experience will be adaptive to all mobile devices and can be downloaded as an app. Content will correctly adjust to all screen sizes and feature minimalized design such as “hamburger navigation bars”.

3 Page Errors Whenever there is a browser or functionality error an image of an off-the-air TV screen will appear on the webpage. It will include a detailed message about the type of error that occurred and suggest either refreshing the browser or going back to the previous page.

1.1.1 MEMBERSHIP


1 Sign up Form Users who want to sign up for a Visocast membership are redirected to a

registration webpage. This page includes all of the necessary data entry fields for

required personal information and payment options.

2 Email Response Once registration is successfully completed, users receive a confirmation

response via email to the appropriate email address. It should contain their

respective username and password as well as a receipt.


CONTENT REQUIREMENTS

1.1.1 SUPPORT


1 Translatable Content All website content should be offered to users in a set of commonly spoken international languages. There will be a language preferences option located in the right corner of the top navigation bar.

2 Accessibility Friendly There will be accessibility settings for users to access on the right end of the top navigation bar. This will include increase/decrease in font size and webpage contrast adjustments.

3 Customer Service Information

Customer Service facets will appear on the footer of every webpage. They will include FAQS, customer feedback, and company policies.

1.1.1 TEMPLATE DESIGN


1 Consistent webpage layout

The Visocast website will consist of branding specifications which follow the proper branding guidelines. All content will be designed implementing a colour scheme of white, black, and magenta.

2 User Profile Customization

Members will be able to customize and personalize the appearance of their profile pages. They will also be able to share details about their interests, hobbies, favourite movies/TV shows, and other topics.

3 Legible Content All typography should clearly stand out and be legible for all users. Background distractions will be minimized and all imagery must refrain from overlapping text.

1.1.1 CONTENT STRUCTURE


1 Organic Architecture The websites structure will focus on having an organic flow to it especially for the content search process. This style of organization visually and systematically complements the vast amount of video content that Visocast provides.

2 Advertisements Web banner ads can only be displayed on the right side of the webpage. Video advertisements will play before content begins to stream by default. This setting can be changed by users under the preferences panel.

3 Hierarchy The websites hierarchy must emphasize the sign up, sign in, and video searching aspects. It is essential to make the Visocast browsing experience convenient for members.

Design

Jonah sherman waterman-ux_midterm_assignment