Journey maps: Pitfalls and possibilities

Caroline Jarrett@cjforms

UXPA2016

Journey maps can be useful

https://designnotes.blog.gov.uk/2016/03/30/why-we-use-user-journey-maps-in-government/

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This journey map inspired these thoughts

Image credit: Caroline Jarrett

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A rich journey map may be hard to share

https://designnote.blog.gov.uk/2016/03/30/why-we-use-user-journey-maps-in-government/

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A simplified journey map may be easier

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Reality is likely to be much more complex

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The map may be more like a jigsaw

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TrainingEmployer

Candidate Funding

Caroline JarrettTwitter @cjforms

http://www.slideshare.net/cjforms

carolinej@effortmark.co.uk

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