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KARAMAYUGA
Teaser Hoardings
Pre Launch Teaser
Pre Launch Teaser
Pre Launch Teaser
Launch
Print Campaign
Salon promotion poster
Cause related poster/Ad
Media Innovation
Pre Launch Teaser
Launch
Pre Launch Teaser
Launch
Ambient Media
Activation Idea
Channels of Communication
Pre Launch
• Teasers before the launch of the event can be in the form of
web banners.
• The importance of a missing ‘I’ from words in blogs,
community forums can be used to create curiosity among the
netizens.
• Twitter can be used as a medium to spread pre launch
teasers among the audience.
• We can create polls where we can ask people if they tried
stopping the wrong they came across today.
Launch
• Communities on facebook, orkut
• Blogs discussing how each one of us can ignite a change
• Start a cause where we support, don’t support a cause.. Be a
part of the cause.
• We can have videos of inspiring stories, burning issues
uploaded on youtube and then posted on facebook and
orkut.
• We can join causes like save paper, stop female infanticides
and promote our website through these forums
Blogs
• We can share countless stories of real life heroes which
needs to be heard.
• The blogs will contain the link to our website and will be
posted on the facebook accounts, linked to twitter
accounts and the various websites supporting a cause.
• We will provide a hyperlink of the blog to the website
so that people can voice their opinion on a story or raise
a voice against a wrongdoing.
To share your story where you ‘I’gnited a change or did a right for a wrong log on to www.igniteachange.org or www.righteverywrong.com
• Twitter will be a good tool for pre launch teasers.
• We can post quotes, incomplete words, thought
provoking questions for generating curiosity among the
audiences.
• We can start following certain groups or organizations
who are supporting various causes and can voice our
opinions and post the links of the website on their
twitter page.
gnite, shne, nvent, ntervene, rse.. If just by placing an ’I’ we get such powerful words.. magine what an ‘I’ can do when it stands against a wrong.. Don’t under-estimte the power of ‘I’.. ‘I’gnite a change in yourself
If you know someone who has stood against a misconduct and tried to right a wrong then log on to www.righteverywrong.com or www.igniteachange.org to share your story
Communities
• Communities are one of the best medium to reach out to
people where users can join, share stories, start discussions,
create polls on burning topics, add related groups and
communities to our group, and increase the visibility and
awareness of our website.
• We can send constant reminders to users to join the
community and spread the message though wall post and
invite reminders.
• We can also link our twitter and blogging accounts with the
communities so that we get maximum coverage and more
awareness about the site and the awards.
Its time we stop waiting for change to happen.. And ‘I’gnite a change in ourselves.. As ‘I’ndividuals we can stop ourselves from giving a bribe.. Feed a child.. Report a ragging incident… Charity begins from home and change begins with ‘I’.. You can share your stories on www.igniteachange.org or www.righteverywrong.com
Its on you to decide which set of people you belong to ….ones who just advocate or the ones who believe in action…..its time to ignite a change in yourself…
if you are the one who believes in doing right for every wrong… please go to www.igniteachange.org or www.righteverywrong.com
Support a Causeon
• Support a cause is like having a community but much more
specific to what we are doing.
• We can start campaigns, post news about the event/ cause,
have online pledges, online mini awards, etc. on the page.
• We can also tie up with different organizations or NGOs
supporting causes to come up with a joint initiative online.
We as “I”ndividuals think that we cannot start a movement, we cannot bring a change in the society.. But its time we realize the power of ‘I’.. realize that two ‘I’s make a ‘v’ (we).. We need to ‘I’gnite a change in ourselves.. Change that will turn into a movement.. We need to start doing right for every wrong..
Share your story with us or report a wrongdoing on www.igniteachange.org www.righteverywrong.com
Offline Strategy