Embed Size (px)
Citation preview
…And Can Help You Extend Your Brand and Help Your Customers
Relationship Commerce How this New eCommerce Model is Changing
the Home Design Industry…
The Beginning
The Rejection
100% virtually designed roomby Decorist designer Brian Paquette
Thousands of happy customersHundreds of top level designers
Average shopping cart 10x typical home furnishings retailer
Evolution of Ecommerce
Survival of the Cheapest
Fun, Attitude and Free Returns:
Now Everyone’s in the Pool
Fish Out of Water: New Models Emerge
Learning to Run: Relationship Commerce
Era
eCommerceSales
2000 2008 2011 2016
Retail Store VisitsContent Growth
Developing personalized, one-to-one relationships online to provide help and expertise in high touch
categories
Relationship Commerce
Consumer Forces
increased trust online and higher level needs that extend beyond low price and selection
Retail Forces
the decline of retail visits and massive proliferation of inspiration and products available online
Home Design Category + Relationship Commerce
PERSONAL INTERIOR
DESIGNERS
RETAILDESIGN
CONSULTANTS
ONLINEINTERIORDESIGN
HELP
LEVEL OF PERSONALIZED HELP
ACCESSIBILITY
H
HL
L
Home Design: Primed for Relationship Commerce
PRODUCTS
BLOGS
INSPIRATON
Consumer Sentiment Validates Need for Help
Women care more about their homes more than ever
Consumer Sentiment Validates Need for Help
But they want help!
Online Interior Design Platforms: Virtual Home Design Help Has Arrived
Advantages of Online Interior Design Platforms:Designers and Retailers
• Generate awareness (new marketing vehicle)
• Great career path and community support
• Extend brand • Audiences• Geographies• Occasions
• Stay ‘current’; on top of new distribution and technologies
• Focus on design (vs admin) work; work anytime
• Incremental income
Advantages for Designers
Advantages for Retailers
Shop designer selected products in your style
Customized design services
Design in Action: Seattle Showhouse
“Blown away”
“stunning”• 8 Designers • 100% Virtual Design• Installed in 5 days
