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A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.
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@Speaker #LavaCon
UX for Content Strategistsand Technical Writers
What is Information Architecture?
Patrick NeemanDirector of Product Design, Apptio
@usabilitycountswww.usabilitycounts.com
Troy ParkeAssociate UX Director, Disney
@uxhowwww.uxhow.com
@usabilitycounts @uxhow #lavacon
What is Information Architecture?
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A DefinitionInformation architecture is the art and science of organizing and labeling websites, intranets, online communities and software to support usability.” Information Architecture Institute“
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Makes the invisible, visible.
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Why is it important?
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No more front door…
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Social is the new SEO.
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Even at the New York Times
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You are here.
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What terms to know?
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Taxonomy
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We are storytellers
Ontology
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Polyhierarchy
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Who’s doing it now?
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The Competencies of User Experience
User Researchand Analytics Understanding the
users through observations and
data
Content Strategy
Planning for the creation, delivery
and governance of usable content
Information Architecture
Organizing information in a
product or website in a usable way
InteractionDesign
Designing interactive behaviors with a specific focus on
their use
VisualDesign
Designing the visual qualities in an aesthetically pleasing way
Front End Development
Building the interactive behaviors
to be used by the end user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
@usabilitycounts
Content Strategist
User Research and Analytics
Content Strategy
Information Architecture
InteractionDesign
VisualDesign
Front End Development
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Information Architects
User Research and Analytics
Content Strategy
Information Architecture
InteractionDesign
VisualDesign
Front End Development
@usabilitycounts @uxhow #lavacon
User Researchand Analytics
Content Strategy
Information Architecture
InteractionDesign
VisualDesign
Front End Development
Interaction Designer
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How to get involved in the process?
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Site Map Card Sort Mind Mapping Post It Notes
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Recommended Resources
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Information Architecture for the World Wide Web !Peter Morville and Louis Rosenfeld
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Information Architects on Twitter• Christina Wodtke — @cwodtke • Andrew Hinton — @inkblurt • Peter Merholz — @peterme
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Exercise
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Travel Website: Open Card SortDevelop a standard set of terms and organize them by use case and persona.
• Book a flight • Book a rental car
• Book a hotel room • Browse vacation ideas