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@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Lean creative. Going beyond user needs.
Skills FundingAgency
Department for Work & Pensions
Things our creatives said
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
I don’t want share early visuals with the clients”
“
My designs are getting butchered!”
“Things our creatives said
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
MVPs are becoming VCPs (Very crappy products)”
Things our creatives said
“
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
We don’t know how the creative team works.
What everyone else said
“
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
What everyone else said
Does the MVP really need to look like that?
“
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
What everyone else said
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
The designs aren’t fit for purpose.
“
What Geoff said
The hardest thing (about Lean UX) is working with Creative Directors”
“
What do you mean creative?
How do we integrate creative
with agile?
How do we we reduce waste from the
creative process?
Introduction. Values. The team. Co-design. Testing.
01.
02.
03.
04.
05.
Values Good design
Values.
Continuous and early delivery over pixel perfection. Build
MeasureLearn
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Design systems over static artefacts.
Values.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Clarity over cleverness.
Values.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Values.
Collaboration over design-by-comittee.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Values.
Showing over telling.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Good visual design is…
an investment, not an expense.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
as objective as possible.
Good visual design is…
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Good visual design is…
consistent, across all channels and platforms.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Good visual design is…
accessible to everyone.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Good visual design is…
built on great content…
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Introduction. Values. The team. Co-design. Testing.
01.
02.
03.
04.
05.
valtech_
Avoid creative silos.
The team.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Get the generalist/specialist balance right.
The team.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
valtech_
Appoint a brand guardian.
The team.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Deploy autonomously.
The team.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Introduction. Values. The team. Co-design. Testing.
01.
02.
03.
04.
05.
When to use co-design.
Discovery Alpha Beta Live
Uncertainty
Co-design.
Brand/project adjectives.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Introduction. Values. The team. Co-design. Testing.
01.
02.
03.
04.
05.
Desirability studies.Testing.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Competitor reaction.
Testing.
@samquayle #agilemanc
Notes: http://goo.gl/97XwHG
Introduction. Values. The team. Co-design. Testing.
01.
02.
03.
04.
05.
Co-design
http://goo.gl/MuO5qE
Desirability studies
https://goo.gl/YklWrc
Generalists & specialists
https://goo.gl/LM36EP
Netflix A/B testing
https://goo.gl/xhQeUe
