Learning about service design

learning about

SDD Madrid 29.02.2012Vincenzo Di Maria

@vdmdesign

Service Design

Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

commonground is where design meets social changewww.gotocommonground.com

@cmngrd



18 years in Sicily + 3 years in Rome + 6 months in Exeter + 6 years in London + 1 year in Lisbon

influence and inspiration






Method is a way of doing or approaching something, especially a systematic way.

Mindset not methods!

Methodology is a system or collection of methods used in a particular area of study.

Process is a series of actions or steps taken in order to achieve desired outcomes.



?Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

will you paint something memorable?







Service Design what?






CREATIVITYEMPATHYSTRATEGY


1. identify needs [opportunity]

2. create synergy

[partners & resources]

3. delivering

tangible outputs [design]

4. achieving

meaningful outcomes [impact]

5. measure

social impact[SROI]

6. sustain change

[implementation]



Interdisciplinary collaboration is essential but not always effective


people have a different understanding of service design


service design uses existing skills and resources


comparing creative processes


developing a creative processes


provide a ‘safe ground’ and a ‘real context’: client briefs


real life brief 1: business focus


real life brief 2: public sector focus


real life brief 3: charity sector focus


design research is not ethnography...


good resources and case studies are essential

Vincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_USVincenzo Di Maria: learning about Service Design | Service Design Drinks Madrid 28 February 2012 | Utopic_US

mentoring as external critical voice


expert talks

Confidential!!"#"

Participatory Service Networks!Executive Summary!August 2011!


online interactive presentations


peer critique


peer learning


using methods and tools


internal review


prototyping again and again


user journey mapping


pressure for clients final critique




a new generation of service designers


a great way to learn about it



Welcome to the future


Central Saint Martins Kings Cross


2012 is a special year to be here

SDD Madrid 29.02.2012Vincenzo Di Maria

@vdmdesign

“I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy”

Rabindranath Tagore
