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Final presentation for Human Factors Interface Design course, Olin College, Fall 2010.See our website here https://sites.google.com/site/lieutenantpigeonshfid/
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Team Lieutenant Pigeonsocial apps for young professionals
this is a
designer
Challengr’s Debut
Team’s Decisions
Design’s BalanceTheir ProblemsOur Users
Today’s PlanToday’s Plan
Challengr’s Debut
Team’s Decisions
Design’s BalanceTheir ProblemsOur Users
Challengr’s Debut
Team’s Decisions
Design’s BalanceOur Users Their Problems
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Our Users Their ProblemsDesign’s Balance
Team’s Decisions
Challengr’s Debut
Challengr’s Debut
Team’s Decisions
Design’s BalanceTheir ProblemsOur Users
Our Usersintroducing Ryan Stone
Challengr’s Debut
Team’s Decisions
Design’s BalanceTheir ProblemsOur Users
Meet Ryan Stone
working @ an investment firm 2 years out of college22 years old
Challengr’s Debut
Team’s Decisions
Design’s BalanceTheir ProblemsOur Users
Welcome to College
Challengr’s Debut
Team’s Decisions
Design’s BalanceTheir ProblemsOur Users
Leaving College Behind
Challengr’s Debut
Team’s Decisions
Design’s BalanceOur Users Their Problems
Their Problemsimproving users lives
Challengr’s Debut
Team’s Decisions
Design’s BalanceOur Users Their Problems
The Social Cliff
End of College
Challengr’s Debut
Team’s Decisions
Design’s BalanceOur Users Their Problems
Our Mission
Make software that helps young professionals spend more time face to face with
their friends.
Challengr’s Debut
Team’s Decisions
Design’s BalanceOur Users Their Problems
Possible Solutions
Energ
y
Activation Energy Lower Activation 1
Increase Desire2
Challengr’s Debut
Team’s Decisions
Design’s BalanceOur Users Their Problems
Solution Scenario
Challengr invites his
friends.
It’s a Friday; Ryan’s alone & bored
Ryan finds a fun
challenge on
Challengr
Challengr’s Debut
Team’s Decisions
Design’s BalanceOur Users Their Problems
What should Challengr be?
Simple1
Social2
Spontaneous3
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Design’s Balancecompeting interests living in harmony
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
remember us?
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
What’s fighting for designer's attention?
precision character
“Leave the room now!”
“Please leave the room at
your earliest possible
convenience.”
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
A Really Big Problem
“What the *@!
$# do we do?”
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
A Really Big Problem
“How do we know what to
do?
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Feature Request: Challenge List Sort
Step 1: Define User Need
Why do users need to sort the list?
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Feature Request: Challenge List Sort
Step 1: Define User Need
To find fun
challenges.
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Feature Request: Challenge List Sort
Step 2: Watch Users
How do users browse?
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Feature Request: Challenge List Sort
Step 2: Watch Users
How do users browse?
user picks thefirst challenge theysee that looks like fun
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Feature Request: Challenge List Sort
Step 2: Watch Users
How do users browse?
user picks thefirst challenge theysee that looks like fun
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Feature Request: Challenge List Sort
Step 2: Watch Users
How do users browse?
user views all challenges beforechoosing a challenge
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Feature Request: Challenge List Sort
Step 2:
How do users browse?
the user can’tfind a challenge theywould think would be fun
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Simple or Cute?: Data Entry Dialog
Step 1: Define User Need
Users need to enter data. It should feel conversational.
Challengr’s Debut
Team’s DecisionsOur Users Their Problems
Design’s Balance
Simple or Cute?: Data Entry Dialog
Step 2: Watch Users
Vary dialogue. Do users enter right info? Do they smile? Or laugh?
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Team’s Decisionshow we balanced our design
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Feature Request: Challenge List Sort
Users need to find
fun challenges
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Feature Request: Challenge List Sort
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Feature Request: Challenge List Sort
0 2 4 6 8 10 12 14 16 18 200%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cumulative Distribution Function of
User Selected Challenge’s List Position
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Lesson
Users will browse everything you let
them.
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
And the Winner Is…
discourages spamming dumb ideas
encourages users to get in and out
it’s about the here & now
discourages “facebook friending”
And here’s why…
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Simple or Cute?: Data Entry Dialog
Users need to enter data. It should feel like conversational.
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Simple or Cute?: Data Entry Dialog
Ask the user to list friends they would
like to invite.
Confirm that the user wants to send their
friends a text.
Tell user that the texts have been
sent.
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Confirming Texts: Precise vs. Character
“Texts are on their way. Good luck!”
“Ok. Sent those texts. If you don't hear back from your friends feel free to harass them with a call, text, smoke signals, or
carrier pigeon.
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Lesson
You’re Illiterate(we appreciate the irony of this slide)
Challengr’s DebutOur Users Their Problems
Design’s Balance
Team’s Decisions
Final Decision
“List some friends' names. Challengr will text them an
invite.”
“Challengr texted all those people an invite to this challenge! Good
luck!”
Our Users Their ProblemsDesign’s Balance
Team’s Decisions
Challengr’s Debut
Challengr’s Debutdrum roll, pretty please…
Our Users Their ProblemsDesign’s Balance
Team’s Decisions
Challengr’s Debut
Questions?yes Lynn, we know we should let the
other team start setting up….
Our UsersChallengr’s
DebutTeam’s
DecisionsDesign’s BalanceTheir Problems
Today’s PlanToday’s Plan
Design’s Balance
Our UsersChallengr’s
DebutTeam’s
DecisionsDesign’s BalanceTheir Problems
Design’s Balance
Version 1: Precise
“Whom do you want to do my challenge
with?”
“So you want me to send text invites to
<insert people’s names>?”
“Texts are on their way. Good luck!”
Our UsersChallengr’s
DebutTeam’s
DecisionsDesign’s BalanceTheir Problems
Design’s Balance
Version 2: Middle of the Road
““Pick me! Or really, anyone you want to do my challenge with... just give me a list of names or phone numbers!”
“I'm gonna' send text invites to <insert people’s names>.
Cool?”
“Texts sent. Oh, and if your friends are LAME and don't respond, feel free to follow up with a message of your
own.”
Our UsersChallengr’s
DebutTeam’s
DecisionsDesign’s BalanceTheir Problems
Design’s Balance
Version 3: Character to the Max
“Pick some people to take on my challenge
with!”
“Cool. I'm going to text <insert people’s
names>.”
“Ok. Sent those texts. If you don't hear back from your friends feel free to harass them with a call, text, smoke signals, or
carrier pigeon.
