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The Future ofLocation-Based Services: What You Need to Know
What is it? Examples?
Thinking to the futureValue
John Whalen
PhD Cognitive Science
Cognitive Neuroscience
Vision Science LinguisticsPhD:
Math in Brain
Professor in PsychologyDirector, User Experience& Design @ e.magination
Post Doc at UCLAduring Dot.Com boom
Usability/Accessibility
OnlineStrategy
UserExperience
InformationArchitecture
e.magination
DevelopmentWeb Sites
CMS
Design
Usability/Accessibility
OnlineStrategy
InteractionDesign
InformationArchitecture
Discovery
StakeholderResearch
User Research
VisualDesign
MicrosoftSharePoint
CustomApps
eCommerce
Online Facebook
iPhone
Intranets
Delivery
Support
CustomApps
ContentCreation
About
Since 1992
Baltimore’sLargest
SampleClients
FDA
USDA
CareFirst
DOJ
AARP
Ad.com
.NET
SystemIntegration
Comcast
CommerceServer
Competition
Special Thanks To
Andrea Resmini
http://www.slideshare.net/resmini/pervasive-ia-ia-summit
Karyn Cooks, Flair Media
http://bit.ly/a9PEpF
Jumping in to Foursquare Reviewing Location-Based Games for Business
Remember Travel, Circa 1999?
Remember Travel, Circa 2010?
A product in a tv commercial captures my attention, I check the web site for more information, locate the nearest or most convenient store, ask my social networks for comments, visit the shop, go back to the web site for assistance or updates.
Simple tasks become part of one single, broad process, but they are rarely conceived, designed, and executed as such. Most of the pieces of the puzzle are not designed to fit.
Andrea Resmini
“”
CURRENT NETWORKSOverview
ENVISIONING THE FUTUREThink about location-based services…what do you foresee?
• Think about augmented reality and:– Bar Code scanning– Way finding– Advertising nearby– Competitive pricing
Thank You
John Whalen
@johnwhalen
240-281-0764
Location Based Services slideshare.net/emagination
e.maginationemagination.com
@emagination
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