Logo & Brand Design

O BOTICÁRIO• Started in 1977 as a prescription pharmacy in Curitiba, Paraná

• Today 3,000 stores in Brazil, 70 stores in 10 other countries

• 600 products in body care, female fragrances, home spa, make up, male fragrances, man care, and skin care.

Before Then

After

O Boticário brand’s monogram was designed

inspired by the origin of the Greek word calligraphy,

which means to write with beauty.

Delicately, the letter B as an icon is composed which inspires and seduces.

The letter’s outline is a suggestion of an open flask,

and an invitation to experiences the senses. The organic lines that surround it

outlines of fluid, spontaneous, ascending

movements.

FOCO BOTICÁRIO TYPEFACE BY DALTON MAAG.FutureBrand selected Foco font family for its friendly beauty, a key requirement

for the display font in the new identity. To give it that special touch, and to make it Boticário Foco, they varied the terminals and contrast adjustments. The resulting design has softer terminals and a higher contrast that adds a warm elegance to

the new brand.

SITE | 2010

SITE2011

FUTURE BRAND

Branding

NESPRESSOFutureBrand has created a strong identity that expresses the pursuit of perfection and the masculine and feminine characters of coffee.

DALTON MAAG font designer

BRASIL

REDE GLOBO- Globo is the fourth-largest public TV commercial network in the world and one of the largest producer of soap operas.- The most important TV channel in Brazil- Rede Globo is in a position to exert significant influence over the citizens(Beyond Citizen Kane)

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Sources

2D DESIGN - ITP/NYU 2011Bruna Calheiros