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Who are the readers?
Magazine content analysis
Who are the readers?• heat is the original 'must-have' celebrity weekly.
Put simply, we set the agenda, delivering a trusted premium celebrity magazine week in week out. It has defined a generation and is the only authoritative magazine on celebrities that celebrities themselves actually read! We’re bigger than a magazine, we are a club.
• heat readers are upmarket – they have high disposable incomes and they spend their money on fashion, beauty, enter tainment and going out. 54% of heat readers are ABC1, which is higher than OK! Magazine.
Who are the readers?
Divide your threes into:• Lead analyst (in charge of numbers)• Lead note-taker• Lead presenter
Study your magazine. Make notes on:• The main articles and how they are presented• The main advertisers
Who are the readers?
Agree who you think the magazine is read by:• What percentage ABC1s?• What percentage male/female• What kind of age-range
Write a heat-style sales pitch in two paragraphs, summarising
• The nature of your magazine• The nature of your audience.