Magazine Research TaskShout Magazine

Beth Upchurch

Who are the target audience?

• Teenage Girls (12-16)

• Fashion focused, celeb-crazy, boy-mad, fun loving teen girls.

• Independent,

• Influential

• Big spenders

Who actually owns Shout magazine?

• D. C. Thomson & Co (been publishing it since 1993)

• They also own…

• - Beano

• - Animals and You

• - The evening telegraph

• - Sunday post

• - WWE kids magazine

Who is the editor of the magazine?• The editor is Maria T. Welch.

Is there an editorial note in the magazine?

• Usually there is, espec-Ially within teen mags like Bliss for example. • However, there isn’tone on the first 2 pages of Shout magazine basedon this image.

What are the recent sale figures for the magazine? • Shout bucked the trend for falls in teenage lifestyle titles, adding

11.5% in sales to record an ABC figure of 82,983.

• It is sold at £2.99.

• It is sold most commonly in Supermarkets (Waitrose, Tesco, Sainsbury's etc.) and also in some Independent stores (Newsagents etc.).

• It also has a website online where you can get more info on celebrity news, gossip, fashion etc.

• You can also sign up for fortnightly subscriptions of the magazine to be delivered straight to your door.

How is Shout magazine distributed?

Who are Shout’s leading competitors?

• Bliss

• Girl Talk

• We love Pop

• More

• Sugar

• Teen vogue

• Teen now

What is the house style of Shout?

The house style is definitely feminine and girly. The colour palette connotes femininity and also the language that has been used is typical of a pop magazine, it is young, fresh and relatable to the younger generation.

What sections appear in the contents page?

• Celebs – (Gossip, New celebs, Celebs everyday life etc.)

• Fun – (Tweets, Embarrassing moments, horoscopes etc.)

• Real Life – (Interviews, Issues, Advice, News etc.)

• Fashion – (Latest trends, top 10 seasonal wear, star buys etc.)

• Beauty – (Latest makeup, new brands, advice etc.)

• Quizzes & Competitions

What is the cover feature?

On every cover of Shouts magazine is always a well known celebrity who is usually a famous pop singer. Followed by different articles about them.

Examples of a few cover features: