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Ease the pain of proofing!
Online review for your catalog
A boutique direct marketing agency
specializing in catalog for 32+ years.
WHY CHANGE?We’d been doing it this way for 30+ years.
THE CATALOG SCHEDULE
We had a LOT of pages to get through.
In about a THIRD of the time.
THE COMMUNICATION
MODEL
The communication model.
Like the world’s worst game of telephone, it leaves a lot of room for ERROR, MISCOMMUNICATION and INTERPRETATION.
WASTED RESOURCES
The lifecycle of layouts.
THE SEARCH
Looking for a way to collaborate online by
marking up a PDF
Disclaimer: we’ve been working with ProofHQ for nearly 2 years now, so these
programs could have made big strides in the interim
WHY PROOFHQ?
• Stability
• Upload almost any type of file, of any size
• Version management
• Markup tools
• Nice, unexpected bonuses: tools to compare version, create
contact groups and deadline notifications
• Easier to work outside of the office
So…How does it work?
ROLLOUT
Start with a small group of Beta testers
Roll out to a handful of clients at a time, giving one-on-one training sessions as needed
Take advantage of new project management/proofing capabilities
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DON’T
Send the designer in with incomplete information, all feedback should still be reviewed by an account manager BEFORE the artist begins – Remember, efficiency is key
Move ALL proofreading online, for everyone. There’s no substitute for a careful proofread of a printed set.
Run hi-res color match proofs
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HOW IT HELPED
Save time consolidating feedback
Reduces room for miscommunication by streamlining the communication model
Makes it easier for those working out of the office
Saves resources (paper)
Thank you!
