making magic with IBM Watsondesigning enchanting experiences in the cognitive era

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IBM Interactive Experience

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Joanna Peña-Bickley

@jojobickley

I am a believer in magic, an arbiter of the

new, and a student of the interesting. I am a

designer on a mission to create beautifully

enchanting experiences.

Global Chief Creative Officer

IBM iX

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there is a unique dialog between fiction and invention

3 #Design #EnchantingExperiences powered by @IBMWatson

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outthink. outsmart. outdo.

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fighting the forces of chaos

6

in the market

big data

in business

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APIs supercharge our human talents

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VisionData

LanguageSpeech

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give a mechanic x-ray vision

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give a doctor foresight

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give a chef total recipe recall

10 #Design #EnchantingExperiences powered by @IBMWatson

https://www.ibmchefwatson.com/

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give educators telepathy

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36 Countries

50,000 Students in Melbourne

5.5M Citizens in Singapore

4+ Languages Learned by Watson

100 Universities offering Watson courses

250 Partners Powered by Watson

1.1M Patients at Bumrungrad

17Industries

300 Wealth Professionals With DBS Bank

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Engagement Discovery Policy Decision Exploration

Reimagining the way companies engage with their employees and customers.

Helping people discover the next big breakthrough.

Empowering businesses and organizations skillfully navigate complex regulations, protocols, legislation, and policies.

Helping people make better decisions and drive business outcomes.

Helping people explore and understand the knowledge and insight within their data.

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design innovations that matter for the world

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make magic with watson

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developer.ibm.com/watson

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thank you

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@jojobickley

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