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WellingtonNZ.com
• Users make decisions based on a variety of
motivations
• Often these motivations overlap
WellingtonNZ.com
• Users make decisions based on a variety of
motivations
• Often these motivations overlap
WellingtonNZ.com
1. Embrace the listicles
2. Let others be the experts
3. Stand out, but know when to
step in line
1. Eliminate the debate
WellingtonNZ.com
1. Embrace the listicles
2. Let others be the experts
3. Stand out, but know when to
step in line
1. Eliminate the debate
WellingtonNZ.com
Research shows that we’re innately drawn
to information broken into discrete
categories
WellingtonNZ.com
0
5,000
10,000
15,000
20,000
25,000
Pageviews
Top 10 must dos Best things to do for free Daily dining & drink deals
Popular content
WellingtonNZ.com
1. Embrace the listicles
2. Let others be the experts
3. Stand out, but know when to
step in line
1. Eliminate the debate
WellingtonNZ.com
1. Embrace the listicles
2. Let others be the experts
3. Stand out, but know when to
step in line
1. Eliminate the debate
WellingtonNZ.com
1. Embrace the listicles
2. Let others be the experts
3. Stand out, but know when to
step in line
1. Eliminate the debate
WellingtonNZ.com
1. Embrace the listicles
2. Let others be the experts
3. Stand out, but know when to
step in line
1. Eliminate the debate
WellingtonNZ.com
1. Embrace the listicles
2. Let others be the experts
3. Stand out, but know when to
step in line
1. Eliminate the debate
2. Be well proud!
WellingtonNZ.com
1. Embrace the listicles
2. Let others be the experts
3. Stand out, but know when to
step in line
1. Eliminate the debate
2. Be well proud!