Man of His Word – Progress reportMagazine Contributors:

Victoria Noble, Natalie Hassall, Callum

McIntyre, Molly Christian, Katie Ewen, Katie

Gray, Lydia Matthews

Man of His Word aesthetic Target Consumer

• 55+ Male Consumer

• Well – Off

• Not interested in fashion

How we will Target this consumer• Conveying the practicality of Fashion

• Displaying the importance of ‘Age is

just a number’

• Appealing to their lifestyle (cars,

working in a city, living in the

countryside, etc)

Visual Representation

Contents so Far• Editors Letter

• Interview with Katie’s Granddad

• M&S for Saville Row

• Editorial – ‘Man about town’

• Instagram – Paris streetstyle, window displays, etc.

• Advertising

• Feature on styling – links to highstreet/catwalk trends

• Visual article on five best suits

• Beauty/lifestyle – shaving products?

• 50 Best places of the UK

• Online vs. Instore

Current Visuals

Katie’s Interview

Saville Row for M&S

Current VisualsPossible Cover??

Online Vs. instore

Editor’s Letter & Instagram