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Co presented with Paul McAleer at UX STRAT 2013
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Mapping Business Value to UX Strategy:A Case StudyUX STRAT 2013, Atlanta GALis Hubert, Hubert Experience Design! ! ! ! ! ! ! @lishubertPaul McAleer, Centralis! ! ! ! ! ! ! ! ! ! ! @paulmcaleer
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A little about us and why we’re here
@lishubert & @paulmcaleer
Copyright 2013 Paul McAleer, all rights reservedMapping Business Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
The current state
Some rights reserved by larsomat (flickr)Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
The problem
Some rights reserved by Cargo Cult (flickr)Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
The solution
Some rights reserved by KatherineKenny (flickr)Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
It's up to us to change the way we talk about our work in order to expose the gaps to the people we are trying to communicate with.
Some rights reserved by localjapantimes (flickr)Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer
Thank you!
Some rights reserved by petrichor (flickr)Mapping Biz Value to UX Strategy, UX STRAT 2013@lishubert & @paulmcaleer