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1
The Business is around the aspect of “Home, Health, Heart”
McElvain Enterprises
04/12/2023 CAPS Student: Matthew Kelley & Katie Martin
04/12/2023
2
Agenda Who we are
1.Matthew Kelley
Majors: Graphic Design and Game Design
2.Katie Martin
Majors: Graphic Design and Animation
Who does what
Matthew Kelley- Tagline, PayPal for website
Katie Martin- Logo, Business Card
Both- New name and Website
Details about our client’s requests
Objective: To create a more up to date website, logo and home base site.
Target audiences: Stay home moms.
How your strategies plan to serve them: Making a more efficient website for consumers to understand.
CAPS Student: Matthew Kelley & Katie Martin
04/12/2023
3
Your Business
CAPS Student: Matthew Kelley & Katie Martin
Customers History Future• A. Stay at Home Moms
• B. People who have illnesses.
• A. Shop and Contribute
• B. Send Out Cards
• C. Interior Solutions
• D. Kangen Water
• A. Have more understanding, less confusion with website.
• B. Have her name get out there.
04/12/2023
4
Client Objective(s)
Make a creativ
e name
Make logo
Make Websit
e
Create social media
CAPS Student: Matthew Kelley and Katie Martin
04/12/2023
5
List of Deliverables
[Insert list of deliverables for client here]( example below)-Logo -Website -Social media (Facebook, Twitter, Linkedin, Hootsuite)
-Tagline
-Name
CAPS Student: Matthew Kelley and Katie Martin
04/12/2023
6
Requirements & Assumptions
Requirements Assumptions
The one on the left is what she wants. The one right is what she currently has.
This is one of our mood boards, in which helps us find the colors and fonts she prefers.
04/12/2023
7
Project Plan/Timeline
Logo/Name Tagline Business
card
Website PayPal for website
CAPS Student: Matthew Kelley and Katie Martin
Competitor ResearchRamsey Interiors• Award winning• Design for: Kitchens, Bathrooms, Furniture, Drapery, and Accessories.• Manageable to work with all levels of interior design budgets• Can recommend reliable craftspeople to complete all phases of an interior design
project.Twigs Interior (LLC)• Full service design firm• Specializes in both residential and commercial design• Offers Special DeliveryNuskin• Leader in the skin care industry• Offers other premium quality products• Developed using Social mediaMannatech• Sell healthy vitamins
04/12/2023CAPS Student: Matthew Kelley and Katie
Martin
8
04/12/2023
9
What this accomplishes
Our Plan
Our Plan for McElvain Enterprises/ Hildyco.
CAPS Student: Matthew Kelley and Katie Martin
Example:
• Our plan is to create a up to date website that fits her business’s needs.
• Design an appealing logo and a catchy tagline to insight the business’s creativity.
• Set up some social media in order to gain publicity.
04/12/2023 CAPS Student: xxxxxx xxxxx
10
How we beat the competition
• Make a more appealing and up to date website
• Gain more public attention by setting up social media.
• Make an intriguing logo and a catchy tagline
04/12/2023 CAPS Student: xxxxxx xxxxx
11What we will do first to get started
Brainstorm a business name.
Find adjectives that may fit her tagline.
Create sketches of possible logos.
Research websites
Stay in contact with our client through Basecamp
04/12/2023
12
Client Pitch
We want to provide something new and fresh, something that will appeal to all audiences. We will create a home page website that will bring all of her other businesses together.
CAPS Student: Matthew Kelley & Katie Martin