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A Bit ‘Bout Me Meghan is a soon to be graduate of Bryant University where she studied
international marketing. During her time there, she refined her talents through a variety of challenging projects, gaining leadership, analytical, and organizational skills along the way. She continued to learn outside the classroom in two fantastic internships with the Rockport Company and Wolverine World Wide, where she worked as the global marketing
and public relations intern and product intern. It was through these positions that she discovered her passion for the footwear industry.
When she’s not being studious, you can find her running, building her dream closet on pinterest, and instagraming pictures of her adorable
pug pup. She plans to further pursue her dream of building a career in the footwear industry as she sets out into the “real world” upon
graduation.
Specialties: creativity, critical thinking, working with people, writing, research, leadership, organization, and thinking outside the box
Skills: Microsoft Office, Blogging, Social Media, French Language
Background
During my time as the product intern at Stride Rite, I worked on the development of a new girls brand. The brand was geared towards pre-tween girls who are not afraid to express their unique style through their shoes.
I researched this age group in addition to footwear industry trends, creating boards to help inspire the
design team. This portfolio consists of a trend guide for 2013 into 2014, style profiles of the target consumer, and an inspiration board for both boots and uniform
shoes. Enjoy!
Fall/Holiday 2013 Trend Guide
• Sparkle and Sequins
• Cozy Knits• Embellishment• Classic Prep • Fur• Boots (flat and low) • Flats• Oxfords• Neutral Colors• Bright Colors • Plaids
Color Story • Color continues into fall • Rich tones like red, emerald,
orange, and cobalt• Subtle pops of color • Emphasis that shoes are a fun
way to add punch to any back to school outfit
Trending: Sparkle & Shine
Trending: Rich ColorsPurples/Berries/Reds
Trending: Metallic & Neutrals
Tween Trends… Our Girl
• Age 5-9• Interested in dance and music • Love glitter, sparkles, dolls, clothing, and all
things girly • Girl’s fashion identity is beginning to emerge
• Style stereotypes: tomboy, girly, does not care• Fashion sense is influenced by characters like
princesses and Disney stars, peers, and the girl’s mom
• Many different style personalities (see following slides)
Overview
Bright and Bold Girl
Rock Chick
Country
Cutie
Classic Girl
Uniform Shoe Inspiration • Attention to detail
– Unique closures, uppers, and straps
– Studs, bows, buttons • Pop of color
Boot Inspiration • Attention to detail
– Texture, embellishment, hard wear
• Color• Low height is trending
