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Memrise reviewKalev Kärpuk
https://medium.com/@kalev.karpuk
Memrise uses a very distinct and interesting narrative for teaching a
language!
The player is an alien who is travelling to
other planets.
Memrise uses a very distinct and interesting narrative for teaching a
language!
The player is an alien who is travelling to
other planets.
Memrise uses a very distinct and interesting narrative for teaching a
language!
Throughout the games progression,
the user meets people from other
planets and learns to communicate with
them
The player is an alien who is travelling to
other planets.
Memrise uses a very distinct and interesting narrative for teaching a
language!
Throughout the games progression,
the user meets people from other
planets and learns to communicate with
them
Signing up to a course starts the
journey, ready to be launched in space
Levels represent what the user will
be learning
For example, level 6 teaches how to ask
more in depth question about a
persons interests...
Levels represent what the user will
be learning
...while level 5 teaches words for
different foods
For example, level 6 teaches how to ask
more in depth question about a
persons interests...
Levels represent what the user will
be learning
Levels in Memrise are strictly correlated to the
ability to speak the language
Back to the main screen
There are elements placed on the main
game screen without giving an intuitive
explanation on what they mean.
There are elements placed on the main
game screen without giving an intuitive
explanation on what they mean.
Ambiguity in elements negatively affects
engagement as the user should know how to
affect every metric on the screen.
Memrise always suggests the next
activity to the user.
Memrise always suggests the next
activity to the user. It’s a behaviour drive. Most of the time the
user clicks on the recommended action which allows Memrise to effectively control
the users path.
Although player still has the choice to
play something else.
This is the list of different learning
methods. Some are free while others are
available only to premium members
This is the list of different learning
methods. Some are free while others are
available only to premium members
Using „Pro“ indicates that the user who can access those feature is
a „pro.“ Buying the premium version also affects your status in
the game
Using „Pro“ indicates that the user who can access those feature is
a „pro.“ Buying the premium version also affects your status in
the game
This is the list of different learning
methods. Some are free while others are
available only to premium members
Bad examples would have been „Paid“ or
„Extra“. The first indicates the game is
pay-to-win and second might create the feeling
that you don’t need those extras to proceed.
Another great narrative in the
game is „planting new words“ instead
of learning them.
The more you learn a word, the more the plant grows. A fully
grown plant represents that the word is now in your long term memory.
„La fruta“ has been recently
learned...
...while „la pasta“ has been mastered.
Completing a game directs the user to the
end-game screen which reviews the
users progress
Tracking consecutive days is easy to implement and
yields great results...
...but in the other hand serves less use when only visible in
the game end screen.
Tracking consecutive days is easy to implement and
yields great results...
Its unclear what the benefit of completing
daily tasks is.
It should offer rewards in form of badges or statuses.Loyal users want to be noticed:
Its unclear what the benefit of completing
daily tasks is.
There is also a time based game
Players get points based on how fast can they translate
words and phrases.
It’s important to note that this game requires no
earphones which eliminates an important
barrier from using Memrise
Players get points based on how fast can they translate
words and phrases.
The game could be more engaging by doing a better job showing the high scores and past
statistics.
The game could be more engaging by doing a better job showing the high scores and past
statistics.
Ideally there would be a „Learn new words“ and „Play again“ buttons to
guide the user to be more engaged.
Level up!
Covering the whole screen is fine to
promote the importance of the
event
Leveling up shows what progress has
been made and what is going to be the
goal in the next level.
Instead of showing how many words we
will learn, it’s better to show what we would accomplish at level 5
(„You will learn how to order various kinds of
food!“)
Leveling up shows what progress has
been made and what is going to be the
goal in the next level.
Throughout the journey the user will get missions that are tightly connected to a
specific point in his journey.
Throughout the journey the user will get missions that are tightly connected to a
specific point in his journey.
„First contact“ illustrates talking to a person you just met
This is by far my favourite element in
Memrise!
This is by far my favourite element in
Memrise!
It’s a mystery.The mission appears
as you gain level 4 but is not mentioned before that. Mystery is an important part
of keeping engagement
This is by far my favourite element in
Memrise!
It’s a mystery.The mission appears
as you gain level 4 but is not mentioned before that. Mystery is an important part
of keeping engagement
Perfect timing! Reaching level 4 is the
point where engagement starts to
drop because the initial excitement is lost. This mission brings the user
right back into the game
The users first „actual“
converstaion.
Memrise keeps the initial narrative which
is essential for a continuous storytelling
It’s easy to fail in this mission when you don’t take learning
seriously.
Memrise really cares whether the user is
learning or not.
Memrise really cares whether the user is
learning or not.
You really don’t want to let this guy down...
Scroll down for a more detailed analysis and dont forget to LIKE and FOLLOW me on medium.com
@kalev.karpuk