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MOBILE DESIGN PROCESS Emotion, behaviour and human context Antony Ribot, CEO, Ribot Mobile Design UK - 23.02.2009 http://www.flickr.com/photos/paopix/468073073/

Mobile design: emotion, behaviour and human context

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We look at the speed and growth of the mobile information age, and it's subsequent effects on physical trends, culture and behaviors.

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Page 1: Mobile design: emotion, behaviour and human context

MOBILE DESIGN PROCESS

Emotion, behaviour and human context

Antony Ribot, CEO, Ribot

Mobile Design UK - 23.02.2009

http://www.flickr.com/photos/paopix/468073073/

Page 2: Mobile design: emotion, behaviour and human context

sketchism

paper vs Fireworks (30 secs vs 3 mins)

less time invested = less emotional attachment

faster iteration cycles

= better ideas, fewer problems

http://culturedcode.com/things/blog/

Page 3: Mobile design: emotion, behaviour and human context

sketches: inspired by GTD

Clear your mind for the problem solving

No sketching ability required

Resulting in a more collaborative idea space

tip: don’t throw away your sketches

http://www.flickr.com/photos/rohdesign/147832534/

Page 4: Mobile design: emotion, behaviour and human context

emotional design

passionate designers != great design

as time investment grows, doors are closed

investigate pair-designing as a solution

http://www.flickr.com/photos/hownowbrowncow/2780967976

Page 5: Mobile design: emotion, behaviour and human context

human behaviours

what finger do we use to press the doorbell with?

http://www.flickr.com/photos/tscarlisle/107776922/

Page 6: Mobile design: emotion, behaviour and human context

(changing) human behaviours

what finger does the younger marketpress the doorbell with?

http://www.flickr.com/photos/phototropism/62931265/

Page 7: Mobile design: emotion, behaviour and human context

our romance with the book

museum-bound?

replaced by future mobile devices?

http://www.flickr.com/photos/tscarlisle/2119697858/

Page 8: Mobile design: emotion, behaviour and human context

a tangible future?

mass digitisation over the last 20 years

http://www.flickr.com/photos/sidelong/2945717204/

haptic feedback is part humanising objects

“media is an extension due to the inability of the human body” - Marshall McLuhan: Understanding Media. 1964

Page 9: Mobile design: emotion, behaviour and human context

touch to take over?

40:60 touchscreen:keypad split in 2009?

much improvement to come

how does this affect the thumb generation?

http://www.flickr.com/photos/omargutierrez/75859895/

Page 10: Mobile design: emotion, behaviour and human context

touch me in 3D

accelerometers, compasses, haptics

http://www.flickr.com/photos/infxualbydesign/1338260845/

Page 11: Mobile design: emotion, behaviour and human context

tangible sprinting

be technology agnostic (keep UX and UI in mind)

all the technical platforms exist right now

it’s up to us to make a better UX / UI

http://www.flickr.com/photos/mklingo/2802162622/

Page 12: Mobile design: emotion, behaviour and human context

questions

Antony Ribotribot.co.uk

http://www.flickr.com/photos/ronlayters/2402199783/

Page 13: Mobile design: emotion, behaviour and human context

“my sister took her iPhone back to the O2 store, complaining that the web pages were too small to read” - twitter user

http://www.flickr.com/photos/mastrobiggo/2322403792