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New Product Development, Copy Rights , Design & Development for Import Substitution
Dr. Padmanabhan K, SMEC
New Products !
Some New Products
• How about a pen that is also a torch light, digital clock, mobile phone, iPod, web cam, laser pointer, alarm and a scale !
• How about a mobile phone that is user specific ? An engineer’s phone, a doctor’s phone, a manager’s phone, an accountant’s phone with the right applications, like a design analysis software, a BP monitor, a skill measuring tool or an android Tally !
Some New Products• A new method to process clean drinking water from plastic
landfills that work through the principle of reverse osmosis !• To synthesize a new plastic or its composite from bio
resources for electronic encapsulation, interconnects and moulding purposes.
• To manufacture and assemble a servant maid robot that is affordable.
• To find solutions for critical ailments through drug development.
• To find an all Indian answer to Windows OS, similar to the Indus OS in place of Android for regional languages.
A case study of a new product !
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Cashew Nut Shell Oil as Composite Matrix Material
• Cashew nut shell oil can be polymerized using acids, toluene as inhibitor and formaldehyde at 120 celsius.
• A tough and strong maroon coloured matrix !
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Composition of CNSL
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CNSL Matrix Material
Levels of the Developmental Process
Bloom’s Taxonomy of Development
Copyrights
Copyrights• The exclusive and assignable legal right, given to the originator
for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.
• Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use. A major limitation on copyright is that copyright protects only the original expression of ideas, and not the underlying ideas themselves.
• It is a form of intellectual property, territorial and limited.
Copyrights
• Copyrights related to publications• When the author retains the rights• When the author ceases to possess any rights• When the rights are shared or partial.• When permission is required to publish from
your own copyrights .• When you have to pay to publish from your own
earlier published work , the copyright issues !
Copyright Forms
Copyright Forms (ICAAMM-2016)COPYRIGHT FORM Title of paper:Paper ID:Name of the Author: The undersigned hereby transfer any and all rights in and to the paper included without limitation all copyrights to the International Conference On Advancements in Aeromechanical Materials for manufacturing (ICAAMM-2016). The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned is responsible for all disputes/claims from original author if his/her paper is having any plagiarism in its contents/tables/charts/figures. Also, the undersigned represents that he/she has the power and authority to make and execute this assignment. Note: This document should be signed by the Author. Signature and Date: Authors Name and Designation:
Self-Plagiarism and Copyrights !
Pay for your copyrights if you are writing a book from your papers !
Design-It is the complete information that you require to produce a product or render service.
The Design Process
Import Substitution
Reliance beats other UHMWPE Fibres !
• Reliance research has recently developed a synthetic high performance fibre that is a better performer than the currently available Dyneema and Spectra varieties. This is a classic case of import substitution.
IC PACKAGING TECHNOLOGY
SPEL Semiconductor LtdIndia
About SPEL• Established in 1988. Good Profitability track record. Listed on BSE.
• India's 1st & only Semiconductor IC Assembly & Test Company
• World Class Facility Maintaining International Quality Standards
• Full Turnkey Solutions – Back grind to Drop Ship
• 100% EOU. 30 Customers & growing.
• Competing extremely well with Sub cons in APAC Countries
• Substantial growth in Volumes
Process Flow
IC PACKAGING TECHNOLOGY
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3D Model 64L
With encapsulation
Without encapsulation
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28
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Failure theory for 4x4mm 24L TQLMP
Peak conditioning i.e 125°C for 24 hrs X stress in MPa = 70.509Y stress in MPa = 98.811XY shear stress in MPa = 45.793Tensile strength in MPa =27.01Compressive strength in MPa = 28.47Shear strength in MPa = 13.5
Tsai – Wu Failure theory: 22.29> 1Azzi-Tsai-Hill theory: 22.047(Tensile) / 21.083(compressive) > 1Design is unsafe.
Plastic Strain
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Total strain ≈ 0.00097656Shear stress XY plane ≈ 1.504614MPaEstimated plastic strain ≈ 0.00083977
Fig : Total equivalent strain (36L)
Coffin Manson Plots for the ICs
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The weakest bi material interface at which delaminations occur first is the copper lead frame-encapsulant pad area. Most of the preconditioning experiences have revealed that more than 90 % of the failures occur in the pad area interface. The following plot , thus, is a Coffin –Manson fatigue graph created to predict the life time of an IC package investigated here.
Figure : The Coffin-Manson Plot for the three ICs.
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Design Philosophy
Pyramidal Substantiation
The product ,we
hope, is
reliable
The sub-assemblies and the
assemblies are tested the least
The subcomponents and components are tested less often
The test specimens are tested more often
MAKE IN INDIA – TURNING VISION INTO REALITY
An initiative designed to facilitate investment, foster innovation, protect intellectual property, and build best-in-class manufacturing infrastructure Aimed at creating 100 million jobs over the next decade and bringing manufacturing up to 25% of Indian GDP
MAKE IN INDIA- ACHIEVEMENTS PAST 1 YEAR
48%India's Position in the Rating of The World's Fastest Growing Economies – IMF report, April 2015
1India's Rank Amongst The World's Topmost Investment Destinations, From 110 Countries polled – Baseline profitability Index, 2015
1India's Position Amongst 100 Countries On The Growth, Innovation And Leadership Index – Frost & Sullivan, 2015
India's Position Amongst World’s Best Prospective Investment Destinations – UNCTAD report, 2015
The Increase In Year-on-year Growth In Foreign Direct Investment Inflows Recorded For The Period October 2014 To April 2015 – PIB, India, 2015
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The Number Of Government Services That Can Be Availed Of By An Investor At A Single Window Online Portal20
MAKE IN INDIA – KEY IMPACT – GROWTH IN FDI
Top 5 destinations — H1 2015Country Capex ($bn)*India 31China 28US 27UK 16Mexico 14 Source: fDi Markets.
As per the FDI Markets, a Financial Times, London data service -India has surpassed China and the US to take the pole position in attracting largest FDI in the first half of 2015
India is in pole position to pass both China and the US in the FDI league tables this year
MAKE IN INDIA – KEY IMPACT – IMPROVING COMPETITIVENESS
India has jumped 16 places in the World Economic Forum’s Global Competitiveness Report 2015-16 - a result of the positive way in which the current government is viewed by investors.
The rankings show India ranked 55 out of 140 countries - an improvement over last year’s 71 out of 144
Make in India initiative
Make in India - impact on FDI (Oct - Jul)
FDI inflows in India – top sectors (2014-15)
India at the heart of frugal engineering
Low cost but not low tech!
General electric’s Mac 400 electro cardio graph (ECG) Machine {1500$ instead of 10000$ for its predecessor. Cost of ECG just 1$}
Heart surgery costs between 2000$ & 5000& as compared to 20000-100000$ in US
Jaipur foot for US $45 and jaipur knee for US $20 - 50 top inventionsof the world – Time magazine
Mangalyaan – Mars orbiter mission US 73 Million – 1/10th the cost of any previous Mars mission.
India - design & innovation
A large consumer marketLarge B2B market; One of the largest business to govt marketsIndia - an innovation lab for companies combining technology, design, innovation
India - a vibrant nation of startups
Fastest and third largest ecosystem in the worldTechnology product, digital & manufacturing startups projected for rapid growth
10 fold increase in access to capital through VC’s, angel investment and seat funding
Nation of job creators rather than job seekersIndia is in the midst of a startup boom
India - an R&D powerhouse
Leading offshore destination for engineering and R&D services
Talent, technology & emerging market imperative during R&D growth.
Resurgence in the number of R&D centers, almost 10,000 companies employing 5,00,000 Indians.New Govt. initiatives in Skill development and employability.
.Construction:Approx. USD 650 billion required for urbaninfrastructure over the next 20 years
Defence:Up to 49% FDI is now allowed under the government route andbeyond 49% with the approval of cabinet committee
Electrical Machinery:The industry has grown close toUSD 25 billion. It contributes 1.4% to the nation’s GDP and 10% to the manufacturing growth.
Electronic Systems Expected demand to reach USD 400 Billion by 2020, aided by government schemes
Food Processing:National Food Processing Policy aims to increase the level of foodprocessing from 10% in 2010 to25% in 2025.
Leather:Total production value of US$11 bn with great potential for exportsand a huge domestic market
Media and Entertainment: The industry is expected to register a CAGR of 14.2%, reaching INR 1785.8 Billion in 2018
Mining:India has vast minerals potential with mining leasesgranted for longer durations of 20 to 30 years
Oil and Gas:Threefold increase in energydemand expected in India by 2035 to 1,516 mn tonnes of Oil Equivalent from 563 mn Tonnes of Oil Equivalent in 2012.
IT & BPM:The IT-BPM sector constitutes 8.1% of thecountry’s GDP and contributes significantly to public welfare
Ports:Special Economic Zones are being developed in close proximity to severalports – comprising coal-based power plants, steel plants and oil refineries
Railways:100% FDI under the auto route in the railway infrastructuresegment
Roads and Highways: Extensive road network of 4.86 mn kms: 2nd largest in the world
Pharmaceuticals: Expected to rank among top 3 pharmaceutical markets in terms of incremental growth by 2020.
Renewable Energy:India stands fifth in the world in the overall renewable energycapacity installation with an installed capacity of 33,792MW
Textiles:India has the second-largest manufacturing capacity globally.
Thermal Power:4 ultra mega power projects awarded and five more ultra mega power projects), under the plug and play model will be set up with total investments of ₹1 trillion
Tourism:Foreign tourist arrivals to India has risen 7.1% to 7.5million in 2014.
Wellness:The sector is growing at 20% from year to year and is projected toamount to INR 162 Billion in 2014
Space:India is a world leader in low cost space exploration andIndian space program stands out as the most cost effective in the world
INNOVATE IN INDIA AND
Bibliography• David G. Ullman, The mechanical Design Process, McGraw-Hill.• George E Dieter, Engineering Design, McGraw-Hill.• Shigley’s Mechanical Engineering Series, McGraw-Hill.• Kevin Otto and Christian Woods, Product Design,• James Bralla, Handbook of Manufacturing Processes, Industrial
Press Inc.• Geoffry Boothroyd , Product Design for Manufacture and
Assembly, 2002. • Anil Mittal et.al., Product Development, Butterworth
Heinemann.• PM of India, Honourable Shri Narendra Modi.
