Off-Centered Ales in a Digital World

Created by: Verbal+Visual

verbalplusvisual.com 212 699 6410 41 E 11th St 11th Fl New York, NY 10003

What is Dogfish Head? !

Dogfish Head is the first craft brewery in the state of Delaware,

led by the creative and off-centered Sam Calagione. From staples

like their 60 Minute IPA, to very limited and brewpub exclusives

like their Peruvian Chicha beer, it is hard to find a Dogfish

Head brew that won’t tickle your tastebuds.

Why We Love Dogfish Head

Not only do the off-centered ales for off-centered people attract us to Dogfish

Head, but their brand and story resonate with our team. We create great digital platforms that

build relationships, just as Dogfish Head does with their brews.

Dogfish Head is as innovative as it gets in the beer industry. Using ancient recipes,

bizarre ingredients, and spur of the moment ideas, they push the envelope and create great, unique

beers time and time again.

Not to mention, we can be a bit off-centered ourselves!

Dogfish in a Nutshell

Over 2,700 breweries in the United States. Dogfish ranks 13th

in volume of sales.

Doors

opened in 199520 Styles

of Beer

Sold in 25

States

Along with the Brewery, Dogfish Head has a brewpub (where it all started), an Inn,

and multiple Alehouses.

Secret to Success

Having a small-batch

brewing system at their

brewpub allows them to

constantly experiment.Created the idea of

continuous hoppingTravel across the world to

discover ancient recipes and ingredients

Continued

Innovation!

Digital Presence !

Dogfish Head is very active in the digital space, keeping their website constantly updated with new announcements about events

and new beers, a list of every beer they have brewed accompanied by a compelling story, and a tool that allows anyone to find the closest

store near them carrying the brew(s) they want to get their hands on.

192k Twitter Followers

Social Presence

334k Facebook Followers

Alehouse AppFish Finder

Areas for Improvement

+ Simplify overall design

+ Provide easier navigation

+ Make site responsive

+ Fish Finder

+ Quiz Game

+ Push Notifications

+ Reservations

+ Design Updates

Website Dogfish Head has created a great brand over

the last 19 years, but the website needs to

better represent that brand.

Mobile App Provides users with updated info on what is on

tap at the Alehouses, but we think it will

improve by adding more functionality.

In Closing…

!

Their beers are delicious, the

atmospheres at their establishments

are exciting, and their storytelling is

passionate.They have created a great

brand, and by utilizing the digital

world they can expand their reach and

enhance their connection with

consumers.

Dogfish Head is doing some great things in the physical world

as well as the digital world.

V

verbalplusvisual.com 212 699 6410 41 E 11th St 11th Fl New York, NY 10003

We believe that digital platforms should inspire action &

improve the world.

E. hello@verbalplusvisual.com

P. 212.699.6410