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Oh, that exists? And... there’s actually a job for it?
Hello! I’m Roseann Stempinski
Formally, I introduce myself as an EXPERIENCE DESIGNER & STRATEGIST
GRAPHIC DESIGN
BRAND STRATEGY
INDUSTRIAL DESIGN (CCA)
EXPERIENCE DESIGN & STRATEGY
1998 2001 2004 2007 TODAY
Over the years, I’ve worn various design hats
Ethnographer • Design Strategist • Interaction Designer • Systems Thinker & Doer
User Experience Designer • Product Designer • Brand Strategist • Graphic Designer
Worked with many different companies
Packaging Design
Product Concept Design
Digital Product Design
Design Systems
Design Strategy & Ethnography
What is design to you?
“ Creating good function and form for things or experiences.” Jacquelyn BUSINESS ENTREPRENEUR
“ A creative problem solving practice that focuses on the needs of an audience.” Armando INNOVATION LEADER
“ Design is intent. The intention of space/ object/ interaction.” Tirsh PRODUCT DESIGNER & FABRICATOR
AESTHETIC
FUNCTION
HUMANUNDERSTANDING
PROBLEM SOLVING
Design is like an iceberg
Why is design important?
Design can solve problems
image: TARGET
Design can surprise & delight
image: MUJI
Design can entertain
image: KULULA AIR
Design can motivate
image: PRUDENTIAL
What design careers exist?
SPACES
SERVICES
THINGS
COMMUNICATION
Several basic design career paths
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
Why do/ don’t people____?
Business, Design, Psychology, Sociology& Anthropology converge
Design ResearcherDesign Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
How might we ____?
Why do/ don’t people____?
BrainstormingConcept generation
Business, Design, Psychology, Sociology& Anthropology converge
Design StrategistDesigners of all disciplines
Design ResearcherDesign Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
How might we ____?
Why do/ don’t people____?
Mediums to leverageRationale
BrainstormingConcept generation
Business, Design, Psychology, Sociology& Anthropology converge
What form(s) should this take?
Design StrategistDesigners of all disciplines
Experience DesignerUser Experience DesignerService DesignerProduct DesignerInteraction DesignerArt DirectorGraphic Designer
Design ResearcherDesign Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
How might we ____?
Why do/ don’t people____?
AestheticCraft Implementation
Mediums to leverageRationale
BrainstormingConcept generation
Business, Design, Psychology, Sociology& Anthropology converge
What form(s) should this take?
Details.Details.Details.
Design StrategistDesigners of all disciplines
Experience DesignerUser Experience DesignerService DesignerProduct DesignerInteraction DesignerArt DirectorGraphic Designer
Art DirectorGraphic DesignerInformation DesignerInformation ArchitectFabricatorProduction Designer
Design ResearcherDesign Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum
DESIGN RESEARCHERObserve people within their culture to understand needs & uncover design opportunities.
WHY? WHAT IF? WHAT? HOW?
images: THOUGHTLESS ACTS, JANE FULTON SURI +IDEO
Anthropology, Sociology, Psychology, Human-Computer Interaction, Journalism
DESIGN STRATEGISTDetermine what to make & do, why & how to innovate contextually by aligning business goals with people’s needs.
WHY? WHAT IF? WHAT? HOW?
Business, Anthropology, Sociology, Psychologyimage: ADAPTIVE PATH
SERVICE DESIGNERPlan & organize people, infrastructure, communication & material components of a service to improve its quality & the interaction between the service provider & their customers.
WHY? WHAT IF? WHAT? HOW?
Business, Anthropology, Sociology, Psychology, Industrial Engineeringimage: SARAH KHALID
WHY? WHAT IF? WHAT? HOW?
INDUSTRIAL DESIGNERCreate & craft physical products for people by combining functionality, relevance & commercial viability with visual & emotional appeal.
Anthropology, Sociology, Engineeringimages: AMMUNITION GROUP & ORAL B
WHY? WHAT IF? WHAT? HOW?
DIGITAL PRODUCT DESIGNERCreate & craft digital products for people, by businesses by combining functionality, relevance & commercial viability with visual & emotional appeal.
Anthropology, Sociology, Engineeringimage: EVERNOTE
WHY? WHAT IF? WHAT? HOW?
USER EXPERIENCE (UX) DESIGNEREnhance satisfaction with a product experience by improving the ease of use & pleasure provided in the interaction between the person & the product.
Anthropology, Sociology, Engineeringimage: INTUIT
ART DIRECTORCreate the concepts, visual style & imagery in advertising & brand campaigns that can manifest in numerous ways online & offline.
WHY? WHAT IF? WHAT? HOW?
images: THE META PICTURE
Anthropology, Sociology, Psychology, Writing, Journalism
GRAPHIC DESIGNERMake information visually appealing through words & typography, images, colors, &/or graphic forms.
WHY? WHAT IF? WHAT? HOW?
images: FASTCO DESIGN
Anthropology, Sociology, Psychology, Human-Computer Interaction, Journalism
INFORMATION DESIGNERPresent information to be understood effectively & efficiently, as well as beautifully.
WHY? WHAT IF? WHAT? HOW?
images: CORE77 & WEANDTHECOLOR.COM
Statistics, Journalism, Political Science
So, now what?
“ Practice safe design: Use a concept.” Petrula Vrontikis GRAPHIC DESIGNER, AUTHOR, PROFESSOR
Roseann Stempinski stem-design.com
Thank you for your time & interest.
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