Upload
amanda-lange
View
53
Download
1
Tags:
Embed Size (px)
Citation preview
On Gamification
Amanda LangeTech Evangelist@second_truth
My Background
Let’s Gamify this Talk
So What’s This About?
• Use of game elements to drive engagement in non-games
• Tied to game design• Part of the psychology of motivation
Gamification Is:
• A spoonful of sugar!
Gamification Is:
Or…
Gamification Is:http://bogost.com/writing/blog/gamification_is_bullshit/“Gamification is reassuring. It gives Vice Presidents and Brand Managers comfort: they’re doing everything right, and they can do even better by adding “a games strategy” to their existing products, slathering on “gaminess” like aioli on ciabatta at the consultant’s indulgent sales lunch.”
Gamification Is:Chocolate on Broccoli
Examples
DVLUPGamified App Creation
Chore Monster
Zombies, Run!Gamified Fitness
Xbox Fitness
Meaningful Play
http://meaningfulplay.msu.edu/proceedings2014/
Transformational Games
Serious Games?
Design Principles
Design that Works• Explore Systems• Encourage, but don’t Bribe• Is it fun?• OK, is it really engaging?
Motivation Psychology
“Gamification at Work: Designing Engaging Business Software.”
Book It! Blunder
Gamer Psychology
Same source modified from R. Bartle
• Rewards and Reward Scheduling
How Games Engage
Tom Chatfield – 7 ways games engage the brain – https://www.youtube.com/watch?v=KyamsZXXF2w
1. Experience Bars Measuring Progress2. Multiple Long and Short-Term Aims3. Rewards for Effort4. Feedback5. An Element of Uncertainty6. Windows of Enhanced Attention7. Other People
7 Ideas
Experience Bars/Points
Long and Short-Term Aims
Rewards for Effort
Feedback
Element of Uncertainty
Windows of Enhanced Attention
Other People
Wrapup
TakeawaysConsider Carefully Your Reward StructureMake the Fun ParamountWatch and Test Your Users
Be Careful What You Incentivize
Be This
Not This
Gamify Responsibly
Amanda Lange@second_truthwww.secondtruth.com
Thank You