BULLETIN™

ph

otog

rap

hy

an

d il

lust

ratio

ns

©iS

tock

201

3.

Watch your sales soar with print!

your logo here<<First>>, think you know the effectiveness of print? Log into your personalized URL to test

your knowledge against real-life campaign metrics and receive a FREE GIFT!

As a marketer, would you rather use a channel

that is inexpensive or that delivers results? If you said results, then you need print.

The industry is ripe with data on the effectiveness of print and its unique role in the world of marketing. In a sea of electronic messages, print continues to frame and influence shopper behavior in a way that other channels do not.

This is especially true of targeted, personalized print, but it is true of non-personalized print, as well. Consider the data at right, <<First>>...

DMA 2012

Response Rate Report

How America

Shops and Spends

2013

2012 Epsilon

Channel Preferences

Study

E 81% of consumers indicated having taken some form of action (became aware of a sale, clipped a coupon, visited a store) in response to a print newspaper ad or insert within the prior 30 days.

E 44% indicated that print circulars played a role in their decision to make an unplanned purchase.

E 40% indicated that they had visited a website to learn more, used search to find more information, or made an online purchase as a result of print advertising.

The data is clear—print motivates people to action. This is particularly the case when communications are more targeted and personalized, when the product being sold is of higher value or more personal (such as financial products and pharmaceuticals), and when the sales cycle is longer. If you want results, print it!

E Direct mail response rates average 3.4% for letter-sized direct mail to a house list and 1.3% to the general public or a prospect list. This compares with email response rates of 0.12% and 0.03%, respectively.

E Direct mail has the lowest cost per lead.

E Marketers planned to spend $168.5 billion on direct marketing in 2012, accounting for 52.7% of all advertising expenses in the United States.

E 59% of consumers enjoy getting postal mail from brands about new products. Only 39% like getting this information by email.

E 62% of consumers enjoy checking their mailboxes for postal mail.

E 27% feel that information that comes in the mail is more trustworthy than information that comes online.

Find out more about how 1:1 marketing

can become part of your marketing success strategy.

Your Company Name

Your Address

Your City, State, ZIP code

your logo hereMAILING INFOMAILING INFOMAILING INFOMAILING INFOMAILING INFO

Contact <<Rep Name>>at <<Phone>> or <<email>>.

QR CODE FPONeed a QR code? Call Great Reach Communications at

978-332-5555

<<First>>, drive yoursales with print.