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CAPABILITIES and SUCCESS
Our Ideas at Work
INTERNAL COMMUNICATIONS
MERCHANDISING PLAYBOOK
HUNTINGTON NATIONAL BANK, 2007
After coordinating all merchandising for Sky
Bank conversion to Huntington, created a comprehensive
Playbook for all branch associates.
16 page manual included welcome, timelines, checklist, and contacts.
Directed copywriter and graphic
designer to complete this project.
Recorded an accompanying Podcast posted on company intranet site.
GRAND OPENINGSCENTRAL OHIO
OPENINGS
SKY BANK, 2004—2007
Media buying/planning, event management, pricing, budget
management
Program was
implemented
company-wide due to success.
BRAND LAUNCH | COLLATERAL
EASI PROGRAM, 2009Concept | logo design |copywriting overall brand development Launch of B2B program; Phase 1 with basic collateral materials. Also assisted in website with CRM program.
ADVERTORIALS
EXPANDING HORIZONSSKY BANK, 2005
Concept, copywriting, photos, advertising partners Directed 8 page advertorial in Business First to
promote the expansion of the bank in Central Ohio.
Beyond the exposure in the paper, additional copies were printed for a leave-behind sales piece for the commercial department.
12th ANNIVERSARY SALE
NELSON AUTO GROUP, 2001
Concept, copywriting, contest, media planning/buying
Newspaper insert celebrated the 12th
anniversary with detailed vehicle information.
Project was a successful
traffic-driver.
EXAMPLES
1998 - 2009
COLUMBUS CHILL & NELSON AUTO
GROUPMedia planning/buying
Copywriting, Design and/or Design direction
Editing
Compliance
Co-op verification
B2B MARKETINGDEALER MARKETING
PERFORMANCE FIRST, 2010
Provided merchandising elements and industry newsletter print ads
for automotive insurance company to target dealerships’
F&I Managers.
Copywriting, formatting, design
COMMUNICATIONS PLANS
CME@HOME LAUNCH
CME Federal Credit Union, 2010
Developed employee and member
communications for new HomeBanking product.
Created tagline, designed buckslip, posters, worked with
promotional vendors, created email and phone scripts.
Created overview sheet for employee communications
event.
CONTRACTOR MARKETING
Sears Heating and Cooling
2007-Present
Media planning/buying
Radio, Television, Cable, Internet, Direct Mail
Copywriting, Design and/or Design direction
Newsletter
Editing
Compliance
Co-op verification.
Reese Blackmore
p:614.530.5114 |f:614.939.9509AngelaHaynes@Accelerate-
Media.com
Amy
