ETHICAL

TRANSPORTATION

SYSTEM

At the dawn of every Fall semester at Hofstra

University, the commuter parking lots are

filled in excess throughout several hours of

each day. There is not enough space for

every one at peak hours of the day.

IDENTIFIED PROBLEM

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

As a junior commuter student, Steven

continuously struggles with finding a parking

space in a timely fashion to reassure that he is

not late for class. Sometimes it takes Steven

upwards of 20 minutes just to find a spot.

Steven is not alone.

OBSERVATION

Research, Branding, and Motion Design for Nudge Design Studio

Along with currently enrolled commuting students, it

appears that Hofstra University does not calculate the

ratio of accepted freshman students to the amount of

parking spaces available.

OBSERVATION

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

The majority of these commuting students are only

driving themselves to and from Hofstra University. The

reason for that this is an issue is because there is not

an approximate number of parking spaces per

commuting student.

OBSERVATION

Research, Branding, and Motion Design for Nudge Design Studio

Influence an alternative car-pool

campaign that brings commuting

students with similar starting locations,

and schedules together to consolidate

space and fix the problem.

Implement a program that alternates in a

fashion that is fair, along with a possible

reward for proof of carpooling.

Students will appreciate the movement

and spread the word in order to see

results.

DESIRED BEHAVIORAL OUTCOME

Research, Branding, and Motion Design for Nudge Design Studio

To encourage people to engage in a

behavior where the positive outcome is

delayed, but in progress if enough people

partake. Introduce present benefits to make

the desired outcome more appealing.

DESIGN TIP

Research, Branding, and Motion Design for Nudge Design Studio

Work together with other peers to change a situation that

effects yourself as well as other students.

Use it as an opportunity to get to know other peers, and .

PRESENT BENEFIT

Research, Branding, and Motion Design for Nudge Design Studio

PHOTOMONTAGE

Research, Branding, and Motion Design for Nudge Design Studio

Timestamp

Offering Ride/ Need Ride

Where are you carpooling from?

Other area

Closest major intersection of your point of origin C

Contact info

Name

Any additional information about your commute?

COMMUTER SURVEY

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg