AMITY UNIVERSITY---------UTTAR PRADESH----------

AMITY SCHOOL OF FINE ARTS

A Project on

PEPSI GLOBE – NEW LOGO2013-2014

SUBMITTED TO: SUBMITTED BY:

Mrs. PREETHI YADAV G. SHRI SRUTHIIASST. PROFESSOR M.F.A (APPLIED ARTS)ASFA 2ND SEM A2528313016

DECLARATION

I am G. Shri Sruthii, student of M.F.A, 1st semester from the Dept. of Fine Arts with specialization in Applied Art, have completed the present study under the supervision of my subject teacher Mrs PREETHI YADAV (Asst. Prof), Dept. of Fine Arts, Amity University, Noida (U.P).

I hereby declare that, this report has not been published in any form or any other examination purpose. I also admit that the above information is up to the best of my knowledge.

Date:Place:

Yours sincerely,

(G. SHRI SRUTHII)

INDEX

INTRODUCTION

PEPSI

HISTORY OF PEPSI LOGO

OBJECTIVE OF THE STUDY

METHEDOLOGY OF THE STUDY

SURVEY QUESSIONNAIRE

SURVEY FINDINGS AND RESULTS

CONCLUSION

INTRODUCTION

PEPSI a soft drink that is being consumed by many people in India and all over the world. It’s considered as one of the top rated soft drink among people of various age groups. It’s being purchased by people for various reasons such like for celebrations, partying, daily consumption with food, etc. Its logo and packaging has got a new shape recently. Many people have noticed about it but there are even many other who has no idea or clue about it. This report is to find out about the awareness among people about the new logo of Pepsi.

PEPSI

Pepsi (stylized in lowercase as Pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961

HISTORY OF PEPSI LOGO’S

The logo of the Pepsi-Cola company is one that is known in households throughout the world. Its distinctive red, white and blue colours can be found in nearly every gas station, grocery store and restaurant out there. The logo, however, has gone through many changes over the years. This article will explain where it started and how it changed over the years to become the logo that everyone knows to this day.

Small Beginnings

Pepsi was originally created and marketed by Caleb Bradham in 1898. The drink, which he created in his own house, was sold under the name “Brad’s Drink.” He then, seeking a broader audience, changed the name to Pepsi-Cola. He did this to identify with two important ingredients in the drink, mainly Pepsin (a digestive enzyme) and kola nuts. As his drink became ever more popular, Caleb moved his production facility out of his house into a rented warehouse. There, in order to make a name for himself, he came up with the first Pepsi Logo which is found above. Then, in 1905 and 1906, Pepsi’s logo was redesigned to be more identifiable to the customer base. The logo created in 1906, shown above, lasted the company until 1940. Then, in 1940, the CEO of Pepsi had the idea to create a logo on the bottle cap. This started a tradition that lasted for decades.

World War II and on

Pepsi-Cola, seeking to show support for the United States and capitalize on patriotic feelings, introduced the iconic red, white and blue colours onto their products. This logo became wildly popular and, to this day, the colour scheme is the same. Then, in 1973, Pepsi introduced the “boxed-in” Pepsi logo. Pepsi then experimented with several different colour schemes throughout the 1990’s. The Pepsi Globe, the official term for the round Pepsi logo, started getting greater and greater emphasis within the logos during this time. Then, in 2003, Pepsi did away with their script entirely and focused solely on the globe.

Current

The current Pepsi logo, which is found above, shows how Pepsi is trying to draw in new customers by using imagery to denote freshness. Notice the condensation and ice on the Pepsi Globe. This logo, far more than the others, is seeking to draw in new customers by giving an impression of refreshment. This goes along well with their latest slogan of “Pepsi, refresh your world.”

OBJECTIVE OF THE STUDY

The main objective of this study is to,

01.Find the awareness among the people about the new Pepsi Logo.

02.Find the likings on people about the new Pepsi logo.

03.Know whether the people are interested in knowing about the design factors of the new Pepsi logo.

METHEDOLOGY OF THE STUDY

This project is based on both primary and secondary sources. In the primary survey, target sample was expected to be 20 to 25 respondents belonging to same age group of college students. Questionnaire is built in such a way that it covers the required information in an interesting and simple manner. Depending upon the social classification of the society, survey has been conducted using face to face communication. Tools have been used for the same as well as for drawing conclusion.

SURVEY QUESSIONNAIRE

NAME :

GENDER :

AGE :

OCCUPATION :

MARITAL STATUS :

ADDRESS :

01. Do you like soft drinks?

(a)Yes (b) No

02. Which is your favourite drink of Pepsi?

(a)Pepsi (b) Diet Pepsi (c) Pepsi Max

03. For what reasons do you buy Pepsi?

(a)Partying (b) Energy drinking

(c)With regular food (d) Others

04. How often do you buy Pepsi?

(a)Daily (b) Weekly once

(c)Monthly once (d) Very rarely

05. Did you notice the new logo on Pepsi?

(a)Yes (b) No

06. Did you like the new logo?

(a)Yes (b) No

07. Do you find the new logo refreshing?

(a)Yes (b) No

08. Have you ever found the difference in the logo present in Pepsi, Diet Pepsi and Pepsi Max?

(a)Yes (b) No

09. How did you come to know about the change in the logo of Pepsi?

(a) Television Ad (b) On Straight Purchase

(c) Internet (d) By friend (e) Others

10. Did you discuss about the new Pepsi logo with your friends / family?

(a) Yes (b) No

11. Do you find any link between the new Pepsi logo and Smiley Faces?

Yes Maybe Yes Neutral Maybe No No

O O O O O

12. Does the logo resemble like something else? (Like: The belly coming out of a blue jean/ A box is being opened/ Obama Logo, etc.).

(a) Yes (b) No

13. Do you like to know about the Design factors on Pepsi’s new logo?

(a) Yes (b) No

14. Do you want the logo to be changed again?

(a) Yes (b) No

15. Any suggestion on Pepsi’s new logo?

(a) Yes (b) No

Thank You!!

SURVEY FINDINGS AND ANALYSIS

01. Do you like soft drinks?

(a)Yes (b) No

20

5LIKE

yes no

RESULT:

As from the survey conducted, 80% of them like soft drinks and 20% of them doesn’t like or prefer soft drinks.

02. Which is your favourite drink of Pepsi?

(a)Pepsi (b) Diet Pepsi (c) Pepsi Max

20; 80%

5; 20%

FAVOURITE

PEPSI DIET PEPSI

RESULT:

As from the survey conducted, maximum number of people prefer Pepsi and some percentage of them prefer diet Pepsi. Pepsi Max is not preferred by anyone.

03. For what reasons do you buy Pepsi?

(a)Partying (b) Energy drinking

(c)With regular food (d) Others

06

12

REASON

RESULT:

As per the survey conducted, the reason for people purchasing Pepsi grows down from firstly partying, secondly with regular foods and other purposes and few people get it for energy drinking.

04. How often do you buy Pepsi?

(a)Daily (b) Weekly once

(c)Monthly once (d) Very rarely

DAILY

WEEKLY ONCE

MONTHLY ONCE

VERY RARELY

0 2 4 6 8 10 12

BUY PEPSI

RESULT:

As per the survey conducted, 46% of people purchase Pepsi very rarely. 16 % of people buy Pepsi either monthly once or daily. Remaining people buy Pepsi weekly once.

05. Did you notice the new logo on Pepsi?

(a)Yes (b) No

YES NO0

5

10

15

20

25

NOTICE

RESULT:

As per the survey conducted, 84% of the people have noticed the change in the logo.

06. Did you like the new logo?

(a)Yes (b) No

Sales

yes no

RESULT:

As per the survey conducted, 64% of the people liked the logo but remaining 36% of them didn’t like the logo.

07. Do you find the new logo refreshing?

(a)Yes (b) No

YES NO0

5

10

15

Column1

Column2

REFRESHING

RESULT:

As per the survey conducted, 56% of them said that the logo was refreshing whereas 44% of them said that it was not refreshing.

08. Have you ever found the difference in the logo present in Pepsi, Diet Pepsi and Pepsi Max?

(a)Yes (b) No

Sales

YES NO

RESULT:

As per the survey conducted, only 36% of them had noticed the difference present in the logo in different Pepsi bottles.

09. How did you come to know about the change in the logo of Pepsi?

(a) Television Ad (b) On Straight Purchase

(c) Internet (d) By friend (e) Others

TELEVISION AD

ON STRAIGHT PURCHASE

INTERNET

BY FRIEND

0 2 4 6 8 10 12 14 16 18

Chart Title

Series 1 Series 2 Series 3 Series 4 Series5

RESULT:

As per the conducted, maximum number of people identified the change in Logo of Pepsi on straight purchase themselves.

10. Did you discuss about the new Pepsi logo with your friends / family?

(a) Yes (b) No

DISCUSS

YES NO

RESULT:

As per the survey conducted, 56% of people had discussed about the logo to their friends and family.

11. Do you find any link between the new Pepsi logo and Smiley Faces?

Yes Maybe Yes Neutral Maybe No No

O O O O O

YES MAY BE YES

NEUTRAL MAY BE NO

NO0

1

2

3

4

5

6

7

8

RESULT:

As per the survey conducted, majority of people said that they didn’t find any link between the Logo and Smiling Faces.

12. Does the logo resemble like something else? (Like: The belly coming out of a blue jean/ A box is being opened/ Obama Logo, etc.).

(a) Yes (b) No

RESEMBLE ANYTHING ELSE

YES NO

RESULT:

As per the survey conducted 32% of the people said that the logo resembled like something as if a belly coming out of a blue jean, a box is being opened, etc.

13. Do you like to know about the Design factors on Pepsi’s new logo?

(a) Yes (b) No

02468

1012141618

17

8

DESIGN FACTOR

RESULT:

As per the survey conducted, 68% of them are willing to know about the design factor of the new Pepsi logo.

14. Do you want the logo to be changed again?

(a) Yes (b) No

CHANGE

YES NO

RESULT:

As per the survey conducted, majority of them doesn’t want the logo to be changed. They liked the present logo.

15. Any suggestion on Pepsi’s new logo?

(a) Yes (b) No

SUGGESTION

YES NO

RESULT:

As per the survey conducted, only 2 people out of 25 had suggestion for new logo saying, that logo could be of some other different bright colours and it could have also been something different.

CONCLUSION

From the survey conducted the following conclusions are drawn,

01.Majority of the people have noticed about the change in the Pepsi Logo. But most of them hadn’t noticed about the difference between the logo present in the Pepsi, Pepsi Max and Diet Pepsi.

02.Almost 60% of the people liked the Logo and 50 % of them found the Logo refreshing.

03.70% of them are willing to know about the facts being the Pepsi Logo Design.