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7 ways to help your work get noticed by the curators of the Web. Presented at WebVisions Portland, 2012 by Kit Seeborg. Slidedeck designed by me (David Crandall)
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Kit Seeborg | WebVisions PDX 2012
PICK ME!CaTCHinG THE CUr aTOr’S EYE
The curator is an editor who sorts through the content to find the information
relevant to a company and/or its audience. Curators are not content creators. and this
is where the challenge lies for thought leadership.
Scott GillumForbes Jan. 6, 2012
CONTENT DESIGN CONTEXT
SELECT!
Originality
Typography
layoutColor
length Error-Free
StyleimagesText
SlideShare Home Page
Pinterest - DiY Curation
CaTCH THE CUraTOr’S EYE...HOW TO
1Make your content easy to find
2Follow trends
“Top Trends” lists = Curation Candy
http://trendwatching.com/briefing
3avoid the echo chamber
4Create bite-sized versions
What the curator sees...
anatomy of the Perfect landing Page
PUNCHY!5Choose your title wisely
Jenny twitter ppt final v.2
NOT SO MUCH
6Tell us a little bit about yourself
7Make your content easy to share
easy to share
CaTCH THE CUraTOr’S EYE...HOW TO1 Make content easy to find2 Understand trends3 no echo chamber4 include a bite-sized version5 Choose your title wisely6 Tell us about yourself7 Make it easy to share
THANK YOU!Kit Seeborg
[email protected]@zsazsa @slideshare@bumpertunes
Slidedeck designed by DaviD CranDall [email protected]
