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p e r s o n a sd e s c r i p t i o n o f 5 d i f f e r e n t p o s s i b l e u s e r s a n d t h e i r d i f f e r e n t n e e d s
t a s k sd e s c r i p t i o n o f g e n e r a l t a s k s a n d c o m p a r i n g i t w i t h o u r 5 p e r s o n a s
c l i c ka n a l y s i s o f t h e n u m b e r o f c l i c k n e e d t o f i n d p r o d u c t s o r i n f o r m a t i o n
p a r a m e t e ra n a l y s i s o f p a r a m e t e r a n d c o m p a r i s o n b e t w e e n o u r w e b s i t e a n d c o m p e t i t o r s
s a n s h aw h y w e d e c i d e t o a n a l y z e t h i s w e b s i t e
s u g g e s t i o nw h a t t h i s w e b s i t e n e e d t o c h a n g e t o i m p r o v e
1 )
2 )
3 )
4 )
5 )
6 )
I N D E X
We a n a l y z e d t h e s e c t o r o f c o m p a n i e s s e l l i n g d a n c e w e a r p r o d u c t s i n a i n t e r n a t i o n a l c o n t e x t . I n p a r t i c u l a r w e t a k e a l o o k o n h o w t h e y s e l l
b a l l e t s h o e sT h e w e b s i t e w e t h i n k n e e d s t o b e i m p r o v e d i s :
w w w. s a n s h a . c o m
We a l s o u s e d t h i s r e f e r e n c e o f d a n c e w e a r c o m p a n i e s w e b s i t e s :
- C o p p e l i a ( w w w. c o p p e l i a d a n c e w e a r. c o m )- C a p e z i o ( w w w. c a p e z i o . c o m )- B l o c h ( u k . b l o c h w o r l d . c o m )
- M e r l e t ( w w w. m e r l e t d a n c e . c o m )
W H A T ?
p e r s o n a sd e s c r i p t i o n o f 5 d i f f e r e n t p o s s i b l e u s e r s a n d t h e i r d i f f e r e n t n e e d s
t a s k sd e s c r i p t i o n o f g e n e r a l t a s k s a n d c o m p a r i n g i t w i t h o u r 5 p e r s o n a s
c l i c ka n a l y s i s o f t h e n u m b e r o f c l i c k n e e d t o f i n d p r o d u c t s o r i n f o r m a t i o n
p a r a m e t e ra n a l y s i s o f p a r a m e t e r a n d c o m p a r i s o n b e t w e e n o u r w e b s i t e a n d c o m p e t i t o r s
s a n s h aw h y w e d e c i d e t o a n a l y z e t h i s w e b s i t e
s u g g e s t i o nw h a t t h i s w e b s i t e n e e d t o c h a n g e t o i m p r o v e
1 )
2 )
3 )
4 )
5 )
6 )
I N D E X
We a n a l y z e d t h e s e c t o r o f c o m p a n i e s s e l l i n g d a n c e w e a r p r o d u c t s i n a i n t e r n a t i o n a l c o n t e x t . I n p a r t i c u l a r w e t a k e a l o o k o n h o w t h e y s e l l
b a l l e t s h o e sT h e w e b s i t e w e t h i n k n e e d s t o b e i m p r o v e d i s :
w w w. s a n s h a . c o m
We a l s o u s e d t h i s r e f e r e n c e o f d a n c e w e a r c o m p a n i e s w e b s i t e s :
- C o p p e l i a ( w w w. c o p p e l i a d a n c e w e a r. c o m )- C a p e z i o ( w w w. c a p e z i o . c o m )- B l o c h ( u k . b l o c h w o r l d . c o m )
- M e r l e t ( w w w. m e r l e t d a n c e . c o m )
W H A T ?
S a n s h a i s a n E u r o p e a n c o m p a n y t h a t s e l l s d a n c e w e a r a r o u n d a l l o v e r t h e w o r l d w i t h a t r a d i t i o n o f 5 0 y e a r s o f e u r o p e a n
p o i n t e s h o e - m a k i n g t r a d i t i o n
W e a s s u m e t h a t S h a n s h a w e b s i t e d o e s n ’ t s h o w a g o o d i m a g e o f t h e c o m p a n y . T h e r e i s n ’ t a n e x p l a n a t i o n o f S a n s h a q u a l i t y , t h e r e i s n o t a c o h e r e n t v i s u a l i d e n t i t y b e t w e e n t h e w e b s i t e s i n d i f f e r e n t p a r t o f t h e w o r l d , t h e w e b s i t e d o e s n o t h a v e a g o o d
s t r u c t u r e .S h a n s h a s e l l s g o o d q u a l i t y p r o d u c t s i t ’ s w e b s i t e c o u l d
c o m u n i c a t e i t m u c h b e t t e r a n d h a v e m o r e s u c c e s !
W H Y ?
S a n s h a i s a n E u r o p e a n c o m p a n y t h a t s e l l s d a n c e w e a r a r o u n d a l l o v e r t h e w o r l d w i t h a t r a d i t i o n o f 5 0 y e a r s o f e u r o p e a n
p o i n t e s h o e - m a k i n g t r a d i t i o n
W e a s s u m e t h a t S h a n s h a w e b s i t e d o e s n ’ t s h o w a g o o d i m a g e o f t h e c o m p a n y . T h e r e i s n ’ t a n e x p l a n a t i o n o f S a n s h a q u a l i t y , t h e r e i s n o t a c o h e r e n t v i s u a l i d e n t i t y b e t w e e n t h e w e b s i t e s i n d i f f e r e n t p a r t o f t h e w o r l d , t h e w e b s i t e d o e s n o t h a v e a g o o d
s t r u c t u r e .S h a n s h a s e l l s g o o d q u a l i t y p r o d u c t s i t ’ s w e b s i t e c o u l d
c o m u n i c a t e i t m u c h b e t t e r a n d h a v e m o r e s u c c e s !
W H Y ?
p e r s o n a s
Gianna loves ballet, but she doesn’t know so much about the dance wear so she de-cides to open her pc and looking for whi-ch are the best shoes for her niece Sara in order to be prepared about the theme and make her presents.
- i n f o r m a b o u t b a l l e t s h o e s - g e t i m a g e s - k n o w w h e r e t o b u y t h e m
Gianna, granny, 74 years old, reteired, Milan
G R A N D M O T H E R
Barbara teaches ballet in a private dance school. She knows perfectly the world of ballet, as she dances since she was a little girl and she teaches for 25 years. She’s used to order a lot of dance shoes for her students who are children, young women and men.
- b u y a l o t o f b a l l e t s h o e s - fi n d e a s i l y a n d q u i c k l y a l l t h e
t e c h n i c a l i n f o r m a t i o n - k n o w h o w t o o r d e r t h e m
Barbara, dance teacher, 40 years old, Genoa
T E A C H E R
Gianna loves ballet, but she doesn’t know so much about the dance wear so she de-cides to open her pc and looking for whi-ch are the best shoes for her niece Sara in order to be prepared about the theme and make her presents.
- i n f o r m a b o u t b a l l e t s h o e s - g e t i m a g e s - k n o w w h e r e t o b u y t h e m
Gianna, granny, 74 years old, reteired, Milan
G R A N D M O T H E R
Barbara teaches ballet in a private dance school. She knows perfectly the world of ballet, as she dances since she was a little girl and she teaches for 25 years. She’s used to order a lot of dance shoes for her students who are children, young women and men.
- b u y a l o t o f b a l l e t s h o e s - fi n d e a s i l y a n d q u i c k l y a l l t h e
t e c h n i c a l i n f o r m a t i o n - k n o w h o w t o o r d e r t h e m
Barbara, dance teacher, 40 years old, Genoa
T E A C H E R
Yuri is a professional dancer from Russia, who has just moved to Milan to join the ballet company of Teatro alla Scala. He’s always bought his ballet shoes in a little sto-re, but now it’s too far. He changes shoes very often since he uses them all day long, and he often buys dance accessories.
- b u y o n l i n e b a l l e t s h o e s - t h e b a l l e t s h o e s m u s t a r r i v e q u i c k l y
- s e e a l l w h a t t h e s t o r e o f f e r - t e c h n i c a l d e t a i l s
Yuri, professional dancer, 22 years old, Milan
P R O F E S S I O N A L D A N C E R
Amanda likes painting, play ball and move.This year she is starting a new dance class and she will need to wear ballet sho-es. She doesn’t know much about them, so she’s looking up some websites to find information and inspiration. Then she will beg on her mum to buy ballet stuff.
- i n f o r m a b o u t b a l l e t s h o e s - s e e e v e r y k i n d o f b a l l e t g a d g e t - m a k e h e r m o t h e r s e e t h e w e b s i t e
Amanda, student, 9 years old, Sydney
C H I L D
Yuri is a professional dancer from Russia, who has just moved to Milan to join the ballet company of Teatro alla Scala. He’s always bought his ballet shoes in a little sto-re, but now it’s too far. He changes shoes very often since he uses them all day long, and he often buys dance accessories.
- b u y o n l i n e b a l l e t s h o e s - t h e b a l l e t s h o e s m u s t a r r i v e q u i c k l y
- s e e a l l w h a t t h e s t o r e o f f e r - t e c h n i c a l d e t a i l s
Yuri, professional dancer, 22 years old, Milan
P R O F E S S I O N A L D A N C E R
Amanda likes painting, play ball and move.This year she is starting a new dance class and she will need to wear ballet sho-es. She doesn’t know much about them, so she’s looking up some websites to find information and inspiration. Then she will beg on her mum to buy ballet stuff.
- i n f o r m a b o u t b a l l e t s h o e s - s e e e v e r y k i n d o f b a l l e t g a d g e t - m a k e h e r m o t h e r s e e t h e w e b s i t e
Amanda, student, 9 years old, Sydney
C H I L D
- i n f o r m a b o u t b a l l e t s h o e s - i n f o r m a b o u t p r i c e - k n o w - b u y o n l i n e
Mark, engineering student, 26 years old, BostonMark is looking for a present for his girl-friend’s birthday. He remember she really likes dancing ballet, so he googles Ballet and he enters in the world of ballet shoes. He gets interest in knowing the prices and buy online the best shoes for his lover.
B O Y F R I E N Dt a s k s
- i n f o r m a b o u t b a l l e t s h o e s - i n f o r m a b o u t p r i c e - k n o w - b u y o n l i n e
Mark, engineering student, 26 years old, BostonMark is looking for a present for his girl-friend’s birthday. He remember she really likes dancing ballet, so he googles Ballet and he enters in the world of ballet shoes. He gets interest in knowing the prices and buy online the best shoes for his lover.
B O Y F R I E N Dt a s k s
- i n f o r m a t i o n a b o u t b a l l e t s h o e s - i m a g e s o f b a l l e t s h o e s - s t o r e l o c a t i o n - b u y m o r e t h a n o n e p a i r - t e c h n i c a l i n f o r m a t i o n - w a n t t o b u y o n l i n e - o t h e r d a n c e a c c e s s o r i e s - p r i c e d e t a i l s - n e w c o l l e c t i o n
x
xx
x xxxxxx
xx
xx
x
x xxx
x
xx
xx
˜ ˜
˜
maybe interestedx interested
˜
C O M P A R I N G T A S K S A N D P E R S O N A S
- i n f o r m a t i o n a b o u t b a l l e t s h o e s - i m a g e s o f b a l l e t s h o e s - s t o r e l o c a t i o n - b u y m o r e t h a n o n e p a i r - t e c h n i c a l i n f o r m a t i o n - w a n t t o b u y o n l i n e - o t h e r d a n c e a c c e s s o r i e s - p r i c e d e t a i l s - n e w c o l l e c t i o n
x
xx
x xxxxxx
xx
xx
x
x xxx
x
xx
xx
˜ ˜
˜
maybe interestedx interested
˜
C O M P A R I N G T A S K S A N D P E R S O N A S
c o m p e t i t o r s
c o m p e t i t o r s
- f u n t o u s e - o n l i n e s t o r e
- v a r i e t y o f m a t e r i a l s , - g r a p h i c i d e n t i t ym o d e l s , s i z e
- u p d a t e d i t e m s - s o c i a l v i s i b i l i t y
B L O C H
- o l d l a y o u t - p r o d u c t s s h o w n i n a c a t a l o u g e
- n o f i r s t r e s u l t o n g o o g l e - n o o n l i n e s t o r e
C O P P E L I A- c l e a r w e b s i t e - u p d a t e d i t e m s
- v a r i e t y o f m a t e r i a l s , - n o o n l i n e s t o r e m o d e l s , s i z e
- c o n t a c t w i t h b a l l e t s c h o o l s
M E R L E T
- o l d l a y o u t - p r o d u c t s s h o w n i n a c a t a l o u g e
- n o f i r s t r e s u l t o n g o o g l e - n o o n l i n e s t o r e
C O P P E L I A- c l e a r w e b s i t e - u p d a t e d i t e m s
- v a r i e t y o f m a t e r i a l s , - n o o n l i n e s t o r e m o d e l s , s i z e
- c o n t a c t w i t h b a l l e t s c h o o l s
M E R L E T
p a r a m e t e r s a n a l y s i s
p a r a m e t e r s a n a l y s i s
fun to use
speed to open
easy access to info
graphic identity
bloch
easy access to buying
fun to use
speed to open
easy access to info
graphic identity
sansha
easy access to buying
fun to use
speed to open
easy access to info
graphic identity
merlet
easy access to buying
fun to use
speed to open
easy access to info
graphic identitycoppelia
easy access to buying
fun to use
speed to open
easy access to infoff
graphic identity
bloch
easy access to buying
fun to use
speed to open
easy access to infoff
graphic identity
sansha
easy access to buying
fun to use
speed to open
easy access to infoff
graphic identity
easy access to buying
fun to use
speed to open
easy access to infoff
graphic identity
easy access to buying
merlet coppelia
fun to use
speed to open
easy access to info
graphic identity
easy access to buying
10
0
sansha
bloch
coppelia
merlet
CO MP ARING PA RAME TERSC O M P A R I N G P A R A M E T E R S
c l i c k a n a l y s i s
fun to use
speed to open
easy access to info
graphic identity
easy access to buying
10
0
sansha
bloch
coppelia
merlet
CO MP ARING PA RAME TERSC O M P A R I N G P A R A M E T E R S
c l i c k a n a l y s i s
B U Y O N L I N E
You can’t buy online on this website
You can’t buy online on this website
c o p p e l i a
m e r l e t
G E T I M A G E S
1) Select what product you want to see (ex: FOOTWEAR)
2)Images of different collections; if you click on it you can choose different items
3) Images of different items 4) Zoom of the image
1) Select DANCE 2) Choose one of the product you want (ex: BALLET)
3)Images of all the ballet shoes 4) Zoom of the image
s a n s h a
b l o c h
B U Y O N L I N E
You can’t buy online on this website
You can’t buy online on this website
c o p p e l i a
m e r l e t
G E T I M A G E S
1) Select what product you want to see (ex: FOOTWEAR)
2)Images of different collections; if you click on it you can choose different items
3) Images of different items 4) Zoom of the image
1) Select DANCE 2) Choose one of the product you want (ex: BALLET)
3)Images of all the ballet shoes 4) Zoom of the image
s a n s h a
b l o c h
G E T I M A G E S
1) Select CATALOGUE 2) In the catalogue you find images of all the products
1) Select BALLROOM SHOES 2) Choose one of the product (ex: BALLET SHOES)
3)Images of different kind of ballet shoes 4) Zoom of the image you select
s a n s h a
c o p p e l i a
m e r l e t
T E C H N I C A L I N F O R M A T I O N
1) Select what product you want to see (ex: FOOTWEAR)
2) Select one of the collection 3) Select one of the product 4) Select INFORMATION
1) Select DANCE 2) Choose one of the product you want (ex: POINTE SHOES)
3)Select one of the product 4) Select HELP WITH SIZES
5) Table of all the information
4) Techinical information
s a n s h a
b l o c h
G E T I M A G E S
1) Select CATALOGUE 2) In the catalogue you find images of all the products
1) Select BALLROOM SHOES 2) Choose one of the product (ex: BALLET SHOES)
3)Images of different kind of ballet shoes 4) Zoom of the image you select
s a n s h a
c o p p e l i a
m e r l e t
T E C H N I C A L I N F O R M A T I O N
1) Select what product you want to see (ex: FOOTWEAR)
2) Select one of the collection 3) Select one of the product 4) Select INFORMATION
1) Select DANCE 2) Choose one of the product you want (ex: POINTE SHOES)
3)Select one of the product 4) Select HELP WITH SIZES
5) Table of all the information
4) Techinical information
s a n s h a
b l o c h
T E C H N I C A L I N F O R M A T I O N
1) Select CATALOGUE 2) In the catalogue you can find all the information
1) Select BALLROOM SHOES 2) Choose one of the product (ex: BALLET SHOES)
3)Select the item you want 4) Zoom of the information about the product you have chosen
5) Technical information about the product you have chosen
c o p p e l i a
m e r l e t
T E C H N I C A L I N F O R M A T I O N
1) Select CATALOGUE 2) In the catalogue you can find all the information
1) Select BALLROOM SHOES 2) Choose one of the product (ex: BALLET SHOES)
3)Select the item you want 4) Zoom of the information about the product you have chosen
5) Technical information about the product you have chosen
c o p p e l i a
m e r l e t
Sansha Coppelia Porselli Bloch Capezio Merlet
Inform about ballet shoes
4 click 3 click 2 click 3 click 2 clicks 3 clicks
Images from website
6 click 3 click 4 click 5 click 3 clicks 3 clicks
Store location 2 click 1 click and then you have to
send an email
Online store, no location
2 click 3 clicks Not possible
Buy more than one pair of ballet shoes
4 click No possibility to buy online,you
need to go to the store
3 click 7 clicks 2 clicks
Technical information
5 click 1 click to see the catalogue
2 click 3 click 3 clicks Not possible
Buy online 7 click, you need to sign
in to other link
Not possible 4 click to add bag
5 click, you need to
sign in
7 clicks Not available
Other item 3 click 1 click to see the catalogue
2 click 2 click 2 clicks Not available
Cost 5 click to external link
Not available 2 click 3 click 1 clicks Not available
New collection Not available Not available 1 click 3 click 1 clicks Not available
C O M P A R I N G T A S K S A N D C L I C K S
s u g g e s t i o n
- c r e a t e a g r a p h i c i d e n t i t y t h a t h a s t o b e t h e s a m e f o r e v e r y l a n g u a g e
- c r e a t e a s i m p l e a n d e a s y - t o - u s e l a y o u t
- p u t i n t h e h e a d o f t h e p a g e a m e n ù b a r w h e r e y o u c a n f i n d e a s i l y e v e r y i n f o r m a t i o n a n d s t u f f t h a t a r e i n t h e w e b s i t e
- i f y o u w a n t t o z o o m o n a n i m a g e , y o u d o n ’ t h a v e t o o p e n a n o t h e r p a g e
- p u t a n u m b e r / e m a i l t h a t y o u c a n c a l l / w r i t e i n c a s e o f p r o b l e m s
- e a s i e r a c c e s s t o b u y o n l i n e
s u g g e s t i o n
- c r e a t e a g r a p h i c i d e n t i t y t h a t h a s t o b e t h e s a m e f o r e v e r y l a n g u a g e
- c r e a t e a s i m p l e a n d e a s y - t o - u s e l a y o u t
- p u t i n t h e h e a d o f t h e p a g e a m e n ù b a r w h e r e y o u c a n f i n d e a s i l y e v e r y i n f o r m a t i o n a n d s t u f f t h a t a r e i n t h e w e b s i t e
- i f y o u w a n t t o z o o m o n a n i m a g e , y o u d o n ’ t h a v e t o o p e n a n o t h e r p a g e
- p u t a n u m b e r / e m a i l t h a t y o u c a n c a l l / w r i t e i n c a s e o f p r o b l e m s
- e a s i e r a c c e s s t o b u y o n l i n e
Events
Women Men Children
The logo should link to the home page
LOGO, it should always have the same graphic
Contacts
Only one significant image, to give a better impact to the page. Many images may confuse a fast reader
Slide windows can open a detailed and organized menu
Smaller space for commercials
Different images can slide, they can link to other pages, but they should stop once the custumer moves his cursor on the
Language menu, a with the flags of different countries can drop. It’s not needed to occupy a lot of space like in the original pagemenu can drop
Space for website essential informations
Newsletter
Events
Women Men Children
The logo should link to the home page
LOGO, it should always have the same graphic
Contacts
Only one significant image, to give a better impact to the page. Many images may confuse a fast reader
Slide windows can open a detailed and organized menu
Smaller space for commercials
Different images can slide, they can link to other pages, but they should stop once the custumer moves his cursor on the
Language menu, a with the flags of different countries can drop. It’s not needed to occupy a lot of space like in the original pagemenu can drop
Space for website essential informations
Newsletter
Filter barsOur favorites For beginners Best seller
A more precise table makes the page less confusing and the filter bar ables the custumer to find easily what he is looking for
Colours
Whidth
Size
Buy online
Quantity
store
Text
Technical Infos
whidth gideSize guidesew and tie
It opens you a window that tells you where to find that product in the nearesst shop
It opens you the window where to put your payment datas and your delivering addrees
pic of the product
Particular 3
This page should not open in another window but it should be kept in the original one, otherwise there would be a window for each product that the custumer wants to look at
Possibility to pull the text up or down if this is to long
Particular 2
Particular 1
g r o u p 9 - E l i s a B o n o m i - F r a n c e s c a B r u s c h i - B e a t r i c e F r i g o - M o h i t T h a d a
Interactive systems usabilityRoberto DaddaI semestre 2015
corso:docente: anno:
g r o u p 9 - E l i s a B o n o m i - F r a n c e s c a B r u s c h i - B e a t r i c e F r i g o - M o h i t T h a d a
Interactive systems usabilityRoberto DaddaI semestre 2015
corso:docente: anno: