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Client: Post offiCe, UKHyPer island, tream 4
SMALL THINGSDONE WELLa Hyper island
Project assignment
dare, UK team 4
Client: Post offiCe, UKHyPer island, tream 4
Backgroundtask
researchinsights
technologyHuman touch
solutionfuture steps
Contents
Client: Post offiCe, UKHyPer island, tream 4
Client: Post offiCe, UKHyPer island, tream 4
Challenge
OF THE NATION
TO DEAL WITH
THINK WE ARE AN
50%MORE THAN
EFFORT
“
“
Client: Post offiCe, UKHyPer island, tream 4
Challenge
You say: Handled with care.
Client: Post offiCe, UKHyPer island, tream 4
You say: Handled with care.We do: Handle with care
Challenge
Client: Post offiCe, UKHyPer island, tream 4
Client: Post offiCe, UKHyPer island, tream 4
APPROACH
in-store observation
reports, Psychology & research
expert sparring
Client: Post offiCe, UKHyPer island, tream 4
APPROACH
WHere Can We Have tHe most imPaCt?
Client: Post offiCe, UKHyPer island, tream 4
APPROACH
WHere Can We Have tHe most imPaCt?
Flagship - CroWn - loCal
Client: Post offiCe, UKHyPer island, tream 4
APPROACH
people queue up beCause theY have unansWered questions.
Client: Post offiCe, UKHyPer island, tream 4
APPROACH
insight:
the queue doesn’t end at the counter, it starts there.
Client: Post offiCe, UKHyPer island, tream 4
Client: Post offiCe, UKHyPer island, tream 4
Strategy
Bring in-store expertise out of store.Bring in-store human touch out of store.
Bring in-store care out of store.
Client: Post offiCe, UKHyPer island, tream 4
Strategy
45%
Everyone
69%
18-44
Smartphone Penetration, UK
Client: Post offiCe, UKHyPer island, tream 4
Strategy
to make sure we meet real human needs, both practical and emotional, before
people arrive at the counter.
Client: Post offiCe, UKHyPer island, tream 4
APPROACH
human touCh throughteChnologY
Client: Post offiCe, UKHyPer island, tream 4
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
revieW the Current app:
Client: Post offiCe, UKHyPer island, tream 4
Solution
prepare
loCate
1. determines type of parcel.2. shows information about different types of services3. Gives you a price quote
1. locates your closest branch based on position or search2. determines average queue time3. displays real-time queue
Client: Post offiCe, UKHyPer island, tream 4
Solution
queue
Camera connects to a counting unit which has a 98% accuracy. detecting and recording entries,
exits, queues and waiting times.
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Solution
Client: Post offiCe, UKHyPer island, tream 4
Strategy
see where people move around in the store
lets you compare the performances of different stores
Gathers data which will help you make continuous improvements
Client: Post offiCe, UKHyPer island, tream 4
tHanK yoU eriK, Ben, PrisCila, alasdair, marCo
