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MARCH 2016
PRACTICAL DESIGN THINKING
Gabriel Fender User Experience Designer & Workshop Facilitator
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ABOUT ME
< / >
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WORKSHOP ROADMAP
Warm-up
Start
Hands-on Activity
Wrap-upMotivation
WARM-UP
PART I
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DIVERGENT THINKING EXERCISE
INDIVIDUALLY think of as many uses for these TWO objects
Rubber band
Paper Clip?
?
MOTIVATION
PART II
Reduce the friction between people and interfaces
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OUR GOAL AS EXPERIENCE DESIGNERS
▸ Door handles
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EVERYDAY FRICTION
▸ Card payment keypad
▸ Buttons in lifts link
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SMALL FRICTION
To view your revised total after discounts have been made please press ‘Finish and Pay’ and then press ‘Go Back’
Label Stuck to Self Checkout Till
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LARGE FRICTION
Pantograph on a trainPlatform 2, Farringdon Station
http://metro.co.uk/2014/01/02/trains-pantograph-crashes-into-roof-at-blackfriars-station-4247237/
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ACCESSIBILITY FRICTION
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EXPERIENCE DESIGN TOOLS
+ Design Thinking
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IDEO’S METHOD FOR DESIGN
https://www.youtube.com/watch?v=taJOV-YCieI
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HOW I’VE USED DESIGN THINKING
1. Kickstarting a Project
2. Strategy Workshops
3. Ideation for Hack Days
4. Teaching Design Thinking Skills
HANDS-ON EXERCISE
PART III
Redesign the Self Checkout Till
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YOUR CHALLENGE
▸ Wait in the queue
▸ Walk up to the till and start
▸ Scan items, place on scale
▸ Restricted items need shop assistant override
▸ Bag your items
▸ Payment
▸ Receipt
▸ Take items and leave
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REFRESHER: THE SELF CHECKOUT PROCESS
1. RESEARCH: brainstorm needs, functions, frustrations
2. AFFINITY MAPPING: group needs to find patterns
3. PRIORITISE: narrow your focus
4. IDEATION: big, disruptive, crazy ideas
5. CONVERGE: distill crazy ideas into a design to build
6. CONCEPTUALISE: shareable artefact of idea
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THE PROCESS
▸ Build on each others ideas
▸ Defer judgement
▸ Encourage wild ideas
▸ Go for quantity
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RULES
Design Thinking: https://www.ideo.com/about/
Instructions 1. Individually think about
functions, needs and problems of self checkouts
2. Write ONE item per post-it
3. Please work in Silence
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STEP 1 - RESEARCH
Problem You have been hired a supermarket to evaluate self checkout tills and advise on improvements
Go for quantity!
▸ Divide into groups of 3-4 people
▸ Read out one note at a time
▸ Place it on the board next to similar items
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STEP 2 - AFFINITY MAPPING
▸ Assign names to each group
▸ Prioritise - choose one group that is the most important
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STEP 3 - PRIORITISE
STEP 4 - IDEATION
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▸ Individually, write ONE idea per post-it
▸ Go for wild, crazy ideas e.g. A robot trolley that follows you around the store so you don’t have to push it
STEP 5 - CONVERGE
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▸ In groups, review and discuss ideas
▸ Combine, mix and add ideas
▸ Converge on ONE idea
STEP 6 - CONCEPTUALISE
Produce TWO artefacts in your teams:
1. Concept: sketch or animation or prototype or other!
2. A Story of how it’s used
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SHARE AND DISCUSS
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Volunteers to share ideas
WRAP-UP
PART IV
▸ Make time for individual thinking
▸ Post-it notes are more powerful than you think
▸ Encourage crazy ideas - give permission
▸ Quantity first, then converge
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LESSONS LEARNED
Design thinking is about Thinking Human
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ONE MORE THING…
UsersStakeholders Your Team
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RECOMMENDED READING
Design of Everyday Things by Don Norman
Creative Confidence by David & Tom Kelley
Gamestorming by Dave Gray, Sunni Brown, James Macnufo
