Preparing Perfect PagesThat people, search engines & syndication will love

that suck less

^take for granted

Plan Parts

• Purpose

• Audience

• Message (Keyword)

Plan Parts

• Title

• Description

• Call to Action

Plan Parts

• Headings & Subheadings

• Content

• Links

• Images

Think cards, not books

• One topic per page

• Organize/group logically*

• Link judiciously X

Organizing Content

• Alphabetical

• Categorical

• Time-based

• Location-based

• Continuum

Lovely Links

• Avoid mechanics

Click Here Xx

Lovely Links

• Don’t mention the system

http://website.com Xx

Lovely Links

• Avoid “mystery meat” navigation

In a study by Frank …

In a study by Frank (PDF)

In a study by Frank Xvx

v

Lovely Links

• Avoid “mystery meat” navigation

Learn more about Oyster ?x

Lovely Links

• Make links complete but short

Learn more about Oyster, the prepaid card for London Public Transit

Learn more about Oyster, the prepaid card for London Public Transit

x

v

Think in Compartments

Think in Compartments

XDon’t

:Syndicat

ion

The Pay-off