Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

"How to stimulate the brain by shinging light through your ears"

Techonology affecting the mind

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Kurzweils Blog Post

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Speculative Concept

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

Various stimuli affecting human behavior

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Ethnographic Research

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

Observed people improving their mood in variety of different ways

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Ethnographic Research

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

Relaxed

Calm/ Quiet Surroundings

Natural Light/Space

Spent several hours in sun

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Ethnographic Research

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

Joyful

Comfortable

Well lit surroundings

Alcohol

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Ethnographic Research

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

Focused

Active

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Ethnographic Research

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

Dimly lit

Quiet

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Ethnographic Research

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

Dimly lit

QuietPeople smiling

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Ethnographic Research

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

A product that would be time efficiant in affecting mood

Unmet Need 1

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

Ethnographic Research

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Techonology affecting the mind

A product that increases mood with no side effects

Unmet Needs 2