Presentation

Research, Branding, Motion Graphic for Nudge Design

By Yingtian Wang

Yingtian WangResearch, Branding, Motion Graphic for Nudge Design Studio

- People throw unfinished food and water into trash bins.

Research, Branding, Motion Graphic for Nudge Design Studio Yingtian Wang

Current Situation

- People don’t think it’s their responsibility after throwing their garbage away.



- People threw their unfinished food and water but they don’t notice it.


Design Tip

- Make the preferable choice easy to execute and automatically.


Preferable Solution

- Make the trash bins transparent. Everybody can watch each other’s behavior.


ProposalTransparent trash bin makes people be aware of what they are throwing away.