Presentation 8

Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein

"How to stimulate the brain by shining light

through your ears"

Technology affecting the mind

Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App

Kurzweils Blog Post


Speculative Concept



Stimuli affecting human anxiety & behavior


Ethnographic Research



Observed people relaxing, relieving and improving mood in

variety of different ways





Relaxed

Calm/ Quiet Surroundings

Natural Light/Space

Spent several hours in sun

Peaceful





Joyful

Comfortable

Well lit surroundings

Alcohol

Confusion

Stumbling

Loud





Focused

Active

Calm





Dimly lit

Quiet

Motionless





Dimly lit

Quiet

People smiling

https://vimeo.com/106124699





Strong odor

Coughing

Serious

Tense





Something that would be time efficient in affecting and

improving mood and relieve anxiety. No need to spend hours in

the sun, smoking, waiting at the pharmacy for medication.

Unmet Need 1





A stimuli that relieves anxiety with no bodily side effects of

alcohol, drugs, supplements, UV rays etc.

Unmet Needs 2


Interim Proposal



A small everyday use medical head band that covers the eyes

and temporal region to relieve anxiety naturally through touch

sensors, smell, heart rate, brain activity and eye movement.


Interim Proposal



This product allows one to relieve high stress and anxiety time

efficiently without use of drugs, alcohol or UV rays


Interim Proposal



The product has the capability to relieve high anxiety and calm

through touch adjustment of music, light, sensory smell, and

massage of the temporal area and eyes.


Brand Name Development



Kurzweill’s Blog

& Ethnographic ResearchDeveloping Combinations Brand Name

mood

relax

drugs

calm

stress

health

anxiety

behavior

alcohol

tranquil

serene

euphoria

well being

panic

frenzy

serquil

transene

wellphoria

wellquil

sercalm

transphoria


Brand Character Diagram

Concept • Ethnographic Research • Interim Proposal • Brand • Soundscape • Motion Identity • Mobile App


Persona Purpose

Language Tone

Transphoria

relaxingcalmeasy

simple

wellnesshealth

relief

health

careeducate

informbehavior


Soundscape

Concept • Ethnographic Research • Interim Proposal • Brand -•Soundscape • Motion Identity • Mobile App



Motion Study

Concept • Ethnographic Research • Interim Proposal • Brand • Soundscape • Motion Identity • Mobile App



Motion Study

Concept • Ethnographic Research • Interim Proposal • Brand •Soundscape • Motion Identity • Mobile App


Purpose: This app will assess, log, and relieve high anxiety and tension.


App



Contents: The first screen of this app will have soft natural colors.

The top will show the name of the app. Below the name will be six

circular icons that organize and show sub topics.


App



Features: Log, track and assess your anxiety to see any patterns of

improvement or decline. Play soothing sounds with a visual image. An

ability to control and release several relaxing scents in the device.


Persona



Income: $60,000

Came from a wealthy family with 5 children

Works seven days a week

Editor in Chief Newspaper

Loves to go camping




Apps




Apps




Apps




Icon




Home Screen




Log Screen




Scent




Listen




Flinto

https://vimeo.com/112665229