PESQUISA DE TENDÊNCIAS E CONSULTORIA EM TECNOLOGIA INDUSTRIAL

Trends Research and Industrial Technology Consulting

How Tendere can benefit your business

1. TREND REPORT Tendere produces strategic information (Creative & Consumer Trends) for the FASHION INDUSTRY (textile, women, men, young and children apparel); INTERIOR DESIGN (decoration, bed and bath textile); INDUSTRIAL DESIGN and ARCHITECTURE.

The research is developed from the social and cultural realities of the South (Latin America, Sub-Saharan Africa and Oceania), on demand for your company, taking into account your company’s costumer target and its productive reality.

1. CUSTOM PROJECTS Tendere researchers, designers and architects team develops and carries out custom projects according to specific market requirements.

2. MARKET RESEARCH Tendere knows the challenges of contemporary market and offers its research expertise in order to prepare its clients for future challenges.

The studies of consumer behavior are based on psychological, social, cultural, anthropological and aesthetic factors. These lead to understand how consumers deal with aspects of perception, motivation, memory, training and identification of attitudes, lifestyle etc.. and are the key information to check how the decision-making process of consumption and acquisition (purchase) take place in order to analyze the target market on realistic basis.

• Founded as a start up in 2011 from the union of two professionals with complementary backgrounds and

experiences, Tendere researches Trends in and to the Southern Hemisphere (Latin America, Sub-Saharan

Africa and Oceania);

• Tendere also works on adapting northern hemisphere products to the southern hemisphere – a

‘tropicalization’ – as well as developing product lines targeting Brazil and Latin America consumption

culture.

Tendere

Tendere Team, Fashion Design Collection, 2012

Geography of the information fluxus that are based on the research of trends that we developed on demand for our customers.

Latin America

Sub-Saharan Africa

Oceania

Patricia Sant’Anna

PhD in Art History, Master in Social Anthropology and Bachelor of Social Sciences at UNICAMP. She is specialized in Museology (USP) and participated in the Teacher Training Program of Research in the Humanities at CEBRAP (Brazilian Center for Analysis and Planning). She is the founder and research leader of the Art, Design and Fashion Studies Group (UNICAMP). She was responsible for national diagnosis on the fashion industry (National Plan of Culture, Ministry of Culture). She has published journal articles, book chapters and conference proceedings on fashion and has been interviewed by newspapers of nationwide scope. She is a Professor on Fashion Studies and Design Studies at PUC (Catholic University of Campinas), and at SENAC (National Service for Commerce).

André Barros

Architect and Urban Planner at UNICAMP. He has extensive research experience and has published in the areas of Fashion, Clothing, Design and Architecture. He has worked with Preservation and Conservation of Urban Architecture, Interior Design, Product Development in Leather Footwear chain and Fashion Trends Survey applied to environment promotional Jewellery Design and Jewellery. He is a founder-researcher of the Group of Studies in Art, Design and Fashion (Unicamp). He currently works as Interior Designer and he is teacher on Design Trends at SENAC (National Service for Commerce).

André Barros, Decorative Pattern, 2011

Meet the team

Partners

Tendere has a researcher network in several areas of knowledge in Brazil and abroad and partners in the areas of design, fashion and architecture.

It is focused on international trends to the specificities of Southern Hemisphere market.

Resident Researchers : PhD Sheila Gies (Fashion and Industrial Design) PhDc Gabriela Coppola (Visual Studies) PhDc Mariane Caras (Semiotics and Youth Culture) MSc Marianna Lammas (Cultural Studies) MSc Marion Velasco (Contemporary Culture and Arts) MSc Brígida Cruz (Design History and Vintage References) MSc Raquel Amin (Contemporary Design and Arts)

Tendere and Unicamp

• TENDERE is a supported and assisted company

at INCAMP (Technological Incubator of Unicamp – State

University of Campinas, São Paulo state of Brazil), linked

to INOVA (Unicamp's Innovation Agency).

• Tendere is also linked to Art, Design and Fashion Studies

Group (www.ifch.unicamp.br/artedesignmoda), due to its

founders and researchers background.

• Most of Tendere’s researchers are either former students

or graduate students from institutes and colleges of

education at Unicamp. All members are Brazilian and some

have wide international experience.

We thank you for your attention and interest on Tendere and look

forward to working with you

Tendere Team

tendere@tendere.com.br

+ 55 19 3521 4992

www.tendere.com.br