1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindKurzweils Blog Post"How to stimulate the brain by shinging lightthrough your ears"Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App

2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindSpeculative ConceptVarious stimuli affecting human behaviorConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchObserved people improving their mood in variety of differentwaysConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchRelaxedCalm/ Quiet SurroundingsNatural Light/SpaceSpent several hours in sunConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchJoyfulComfortableWell lit surroundingsAlcoholConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchFocusedActiveConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchDimly litQuietConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchDimly litQuietPeople smilingConcept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchUnmet Need 1Something that would be time efficient in affecting andimproving mood. No need to spend hours in the sun, hangingout with friends, waiting at the pharmacy.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindEthnographic ResearchUnmet Needs 2A stimuli that increases mood with no bodily side effects ofalcohol, drugs, supplements, UV rays etc.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalA small everyday use medical ear piece technology toimprove mood, mental health, depression, sleep patterns.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalThe product has the capability to let people track and recordtheir daily mood, increase serotonin and melatonin to increasedeep sleep patterns, & relieve depressive symptoms.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App 13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom KlinkowsteinTechnology affecting the mindInterim ProposalFeatures include a concentrated bright light that mimics thesuns uv rays through the ear, sound blocking/ whitenoise/music when sleeping or awake, audio recording to logmood and sleep patterns.Concept Ethnographic Research Interim Proposal Brand - Soundscape Motion Identity Mobile App