WEBINAR GOAL

Reimagine Your Core Product

Thomas StovicekHead of Design @ OpenTableFebruary 17, 2016

WEBINAR GOALWEBINAR GOAL

What are some tips and tricks to redefining the core experience of your brand?

MAIN TAKE-AWAY

Expectations of the existing brand.

A bit about me ...

WHAT WE DO

RESTAURANT PRODUCT

Reimagine the restaurant product & service.Industry leading tool. Cover many user-cases.Information dense.

ORIGINAL

UPDATE

2 MAIN QUESTIONS

What do you build?How much do you build for v1?

WHAT TO BUILD

Define the core values of the brand.Figure out what needs improvement.Figure our what you don’t need anymore.Take advantage of new technology.

HOW MUCH TO BUILD

Replace or transition?

CUPCAKE THEORY

(MVP)

CORE VALUES

Tools for professionals.Robust and Reliable.Information in the right step.

MVP?

Transition was the plan.Get to the ‘cake’ quickly.

SCALABLE STRUCTURE

SCALABLE STRUCTURE

PATTERNS

FOCUSED INFORMATION

FOCUSED INFORMATION

FOCUSED INFORMATION

STATUS FOCUS

BETA

BETA

FEAT

URE

S

TIME

BETA

Group A

Group B

Group C

NEW FEATURE

NEW FEATURE

ENHANCEMENTS

RECAP

Define the core values of the brand.Figure out what needs improvement.Figure our what you don’t need anymore.Take advantage of new technology.

SUMMARY

Base your choices on customer expectations of the brand.

GOODBYE

Thank you!

Twitter: @OpenTableDesignDribbble: dribbble.com/opentabledesign

WEBINAR GOAL