HELLO.

I am Robert

I like beautiful things

RESULT DRIVEN DESIGN

trends come and go

skeuomorphism

flat design

one adamant

rule

the manifest of simplicity

keep it simple stupid

users are in a terrible rush

2 seconds

clean your table

people tend to use every available pixel

special offers, new products,

best seller, recommendations,

…

will this work?

*gulp*

simple rules

use whitespace to create

balance and tension

only present those elements that are REALLY needed

drop the centerfold !

it is 2014, users are not

afraid to scroll.

stop using trillions of image sliders

focus on primary action and repeat it

Be thrifty with colors

offer little options

put weight on importance

use landing pages

use icon labels

use upfront progress 15%

merge similar functions

forms are awful… try fewer fields

be smart with validation

follow conventions

guide your users

performance matters

make it BIG

think content first

tell a story

rise interest

…

thank you.

@rzierhofer