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Brand Leadership
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Internal Office BrandingCincinnati Internal Office Artwork
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Social Media BrandingHighlightso Unveiled CDK’s new brand across all
existing social media channels
Challengeso Retain a highly-engaged social
media audience through rebranding properties
o Adapt newly delivered brand identity across mulitiple digital platforms not originally considered by external branding agency.
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White Paper TemplatesHighlightso Easily-reusable design accounts for
any subject matter and quick-turn electronic delivery.
Challengeso Template must account for mulitple
document lengths, yet fluid and repurposable.
o Align inset imagery and datapoints to CDK visual brand in a versatile format for quick online export.
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New Corporate Powerpoint TemplateHighlightso Reduced filesize from 12.5 mb to
less than 1 mbo Multiple options for title slideso Optimized with pre-styled typeo Simplified delivery accounts for
user behavior
Challengeso Original filesize prevented
fluid webinar presentations andcaused “inbox full” errors
o Timely distribution of updatedbrand-aligned graphic resources
o Accounting for multiple business units’brand considerations
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Corporate Icon StandardizationHighlightso Created living icon library to be
shared by all designerso Icons aligned to products, corporate
initatives and resourceso Icon theme is currently evolving to
current ”thin-line style”
Challengeso Develop an overarching system
making it easy for other designers to contribute
o Effectively design icons so they can be recolored in one click
o Maintain a modern look and feel yet company wide distribution
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Assorted InfographicsHighlightso Brand-oriented data point delivery
communicated hard-to-grasp information in a digestible, visual style.
Challengeso Developed a large library of brand-
compliant infographic templates.o Provided web and print-friendly
versions for Product Marketing staff, for use in PowerPoint, Word-generated one sheets and online product pages.
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Event Design and Support
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2016 National Sales Leadership ConferenceProvided increased support to the Events team with on-site signage, executive presentation support and unveiled a Marketing “Sizzle Reel” of FY16 highlights.o Presentations & Digital Signage: Rob Christiansono Event Signage: Frank Nazalo Video Production: The Escape Pod
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2016 Executive Leadership ConferenceHighlightso First year theming the new ELC
(formerly SL100)o Raised bar of design quallity for
Executive presentations.o Impactful environmental signage and
supporting gifts and keycard
Challengeso Tight turn for event design with NSC
following one month later.o Subtleties in dark design elements
were lost in digital printingo Hotel keycard was misprinted
upside-down, so directional arrow was incorrect. Had to scrap deliverables at last minute.
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2016 Executive Leadership Conference (Cont.)
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2016 National Sales Conference: Executive Presentations
Objectiveo Raise the bar of design quality on
all executive presentationso Ensure a seamless on-site
presentation experience
Highlightso Personally designed four
presentations, working closely with Sr Executives.
o Provided on-site support for last minute changes, design and delivery.
o Partnered closely with event production company behind the scenes for seamless execution.
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Marketing Design
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CDK Global – Digital Marketing WebsiteHighlightso CDK Digital Marketing divisional
website was the first company property to adopt new corporate branding
o Visually pushed the envelope of CDK’s maturing brand with engaging imagery and content marketing
Challengeso Apply and evolve new company
brand across a dynamic site already built in Wordpress
o Maintain high audience engagement through aligned content marketing, event awareness and social media
o Expand the CDK visual brand through the use of engaging colors, textures and graphic treatments relevant to Automotive Dealer customer base
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Endorsed OEM Program WebsitesHighlightso White-labeled product offerings vary
from OEM contract to contract. CDK’s Digital Marketing Program Sites account for varied offerings as well as branding aligned with manufacturers.
Challengeso Maintain brand alignment with
multiple OEM’s design standards.o Developed a common Wordpress
design theme that was easily skinnable per OEM brand.
o Core functionality remained the same from OEM to OEM, for ease of updating by shifting Marketing Manager staff.
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Cobalt/CDK Digital Ad CampaignsHighlightso Leveraging Cobalt’s brand (the
precursor to CDK Global), multiple brand explorations engaged dealer clients with a high success rate.
o Every campaign was backed by content marketing, eBooks and webinars.
Challengeso Consistently raised the bar of visuals
to engage targeted audiences.o Overcame stigma of lackluster
banner ads by engaging customers with questions, visual tricks, etc.
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Cobalt InfographicsHighlightso Cobalt’s content marketing efforts
reguarly explored trend-setting delivery methods such as long-form storytelling infographics.
Challengeso High levels of illustration needed to
align with brand standards.o Visually engage with distracted
dealership clients using colorful, printable and sharable infographics.
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Inventory Study eBookHighlightso New horizontal format for eBook
promotes easier on-screen readingo Custom illustration
Challengeso Rebranded and reformated existing
eBook content after CDK Global spino Modernized “Dating Game” concept
with a take on popular dating app Tinder
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Disaster Preparedness eBookHighlightso Further expansion of eBook design
template to allow for multiple distinct covers
Challengeso Solved for consistent series look yet
differentiation of covers per subject matter.
o Infographics were repurposed for Social Media usage.
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Creative Direction
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Social Media Management CampaignSummary: Drip campaign promoting Social Media Management product included a series of four emails and a landing page.Design: Gerard Agency
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Intellidealer 3.0 Campaign Summary: Billed as ”The DMS that’s ready for anything”, HE’s 3.0 campaign features engaging print ads, packaging and infographics.Design: Gerard Agency
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Lightspeed Ad CampaignHighlightso Address multiple audiences with
segmented imageryo Engaging imagery for “high
adrenaline” customer baseo Campaign designed to stand out
amongst industry competitors within trade magazines
Challengeso Via a series of ads directed at
motorsports, RV and marine audiences, agency developed a common theme..
o Web banner ads with limited real estate made use of the campaign imagery well.
Design: Gerard Agency
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Service Connect AnywhereSummary: Email campaign, landing page and alert graphics.Design: Gerard Agency
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Video ProductionSummary: Provided design direction from script to storyboard to post-productionProduction Partners: @Large Productions, yDraw, Vossler, Macguffin Agency
