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Slideshow presented at the AIC Congress at the Sage in Gateshead in July 2013. Presentation accompanied a paper accepted to the conference based on work produced for my MA Graphic Design Major Project, which was a visual investigation into the relationship between colour and language.
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ColourfulLanguage
AIC CONGRESS 2013
ELEANOR MACLURE
July 2013
A gentle reminder of the connection between the words we use and the colours we see
Say WhatYou See
Introduction
COLOURFUL LANGUAGE AIC 2013 Say What You See
Say What You See is part of a larger investigation called Colourful Language, a visual research project that uses design methodologies to explore different aspects of the relationship between colour and language.
Introduction
COLOURFUL LANGUAGE AIC 2013 Say What You See
ResearchQuestion
COLOURFUL LANGUAGE AIC 2013 Say What You See
Research Question
How We Talk about ColourExploring the way we use language to describe and define colours.
COLOURFUL LANGUAGE AIC 2013 Say What You See
Research Question
1. The Names of Colours: Analysis of the body of words used to describe colour, how they can be categorised, their origins, their meanings.
2. The Names of Colours: how do they visually relate to each other. For example how does red relate to pink, maroon or terracotta? How do these colour terms relate to each other in turn?
3. The Names of Colours: The consistency of their application, interpretation, definition and understanding. For example, the variation in how colour terms can be used to label colours and how varying colours can be identified using the same term.
COLOURFUL LANGUAGE AIC 2013 Say What You See
Research Question
1. The Names of Colours: Analysis of the body of words used to describe colour, how they can be categorised, their origins, their meanings.
2. The Names of Colours: how do they visually relate to each other. For example how does red relate to pink, maroon or terracotta? How do these colour terms relate to each other in turn?
3. The Names of Colours: The consistency of their application, interpretation, definition and understanding. For example, the variation in how colour terms can be used to label colours and how varying colours can be identified using the same term.
ResearchMethodology
COLOURFUL LANGUAGE AIC 2013 Say What You See
Research Methodology
A range of methodologies were used to address different aspects of the research question. These developed into sub-projects which were used to explore both the subject and the effectiveness of the process.
COLOURFUL LANGUAGE AIC 2013 Say What You See
Research Methodology
Research methods included:• Interviews• Digital image manipulation• Typologising collected material • Information graphics• Analysing existing bodies of text• Generative systems• Photography• Survey
COLOURFUL LANGUAGE AIC 2013 Say What You See
Research Methodology
Many colour terms developed from the world around us. The project developed as a reminder of the connection between the words we use the colours we see and the objects they come from.
COLOURFUL LANGUAGE AIC 2013 Say What You See
Research Methodology
Research process involved:• Development of long list• Editing process to create a shortlist• Terms not taken from commercial sources• Sourcing of objects• Photographs taken in natural daylight• Neutral background • Minimal amount of re-touching to crop images
and remove imperfections from background
Output
COLOURFUL LANGUAGE AIC 2013 Say What You See
Output
Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Output
COLOURFUL LANGUAGE AIC 2013 Say What You See
Output
COLOURFUL LANGUAGE AIC 2013 Say What You See
Output
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Cream
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Oatmeal
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Champagne
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Lemon
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Mustard
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Amber
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Orange
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Peach
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Salmon
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Terracotta
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Raspberry
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Fuchsia
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Plum
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Aubergine
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Lavender
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Violet
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Slate
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Turquoise
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Jade
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Aquamarine
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Avocado
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Lime
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Olive
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Chestnut
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Chocolate
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Charcoal
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Mushroom
COLOURFUL LANGUAGE AIC 2013 Say What You See
COLOURFUL LANGUAGE AIC 2013 Say What You See
Oyster
Evaluation
COLOURFUL LANGUAGE AIC 2013 Say What You See
Evaluation
• Successful output, viewers found visually engaging• Criteria for selecting objects was not rigorous• These limitations could be addressed over a
longer timescale• Different reactions to the images• Some were more difficult to identify than others
because of viewers knowledge• Generated a greater degree of engagement
than expected
Conclusion
COLOURFUL LANGUAGE AIC 2013 Say What You See
Conclusion
• Can be viewed as a stand alone project or as part of wider investigation
• Aim was not to present the objects as the best example of the colour in question
• Act as a visual reminder of the relationship between the colour and colour term and between the colour term and the object
COLOURFUL LANGUAGE AIC 2013 Say What You See
Conclusion
Possible developments of the project include:•Gathering more objects to photograph• Testing viewers ability to identify the objects
in the images•Using the images as stimuli for a study on
colour naming using images of objects
COLOURFUL LANGUAGE AIC 2013 Say What You See
Conclusion
Existing real world applications:• Print sample for FE Burman printers• Show colour reproduction quality of HP Indigo printer• Sample for GF Smith paper • Show colour reproduction quality of Mohawk Everyday paper stock
Bibliography
COLOURFUL LANGUAGE AIC 2013 Say What You See
Bibliography
• A full bibliography for the project is available on my blog at: eleanormaclure.wordpress.com/bibliography
• All of the outputs produced for the project are hosted on Issuu and can be viewed online at: http://www.issuu.com/eleanorbydesign
• PDFs of the documents are also available to download from my blog at: eleanormaclure.wordpress.com/outcomes/
ColourfulLanguage
Eleanor Maclure July 2013
www.eleanormaclure.co.ukeleanormaclure.wordpress.com
issuu.com/[email protected]
@eleanorbydesign