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my pitch
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Amy-Jane PatrickAmy-Jane PatrickScreen Based DesignScreen Based DesignScreen Based Design
What is my project?
Amy-Jane Patrick // Screen Based Design
a digital, screen based package that turns attraction based businesses into interactive digital experiences.
Amy-Jane Patrick // Screen Based Design
a digital, screen based package that turns attraction based businesses into interactive digital experiences.
Amy-Jane Patrick // Screen Based Design
collection of screen based products
a digital, screen based package that turns attraction based businesses into interactive digital experiences.
Amy-Jane Patrick // Screen Based Design
zoos, aquariums, theme parks etc
collection of screen based products
a digital, screen based package that turns attraction based businesses into interactive digital experiences.
Amy-Jane Patrick // Screen Based Design
zoos, aquariums, theme parks etc
collection of screen based products
places where digital interaction is encouraged
What will I be creating?
Amy-Jane Patrick // Screen Based Design
2 interactive products 2 non-interactive products
Amy-Jane Patrick // Screen Based Design
That intertwine & merge with each other
Why?I want to regenerate the experiences that we have at
attractions - specifically the experiences families have. As technology is such an integrated part of society, I see no reason why we shouldn’t allow it to further benefit the experiences we have outside of the home or outside of our personal lives. I see an opportunity to create a package of technologies that serves
entertaining, practical and educational uses.
Amy-Jane Patrick // Screen Based Design
Interactive & Non-Interactive ProductsInteractive & Non-Interactive Products
Amy-Jane Patrick // Screen Based Design
Mobile Application
Information Kiosk
Projected Loop Animations
Animated Posters
Interactive & Non-Interactive Products
Interactive ProductsInteractive ProductsInteractive Products
Mobile ApplicationRemoves any restrictions a person may have when visiting an
attraction. Provides them access to live information and makes their entire process at the attraction much simpler. No one likes to feel out
of control or ‘out of the loop’. Also allows for last-minute visits.
Interactive KioskProvides an opportunity for children to learn whilst out and about,
and to present information in ways that a child may find more engaging. Gives the chance to present it in the form of everyones
learning styles.
The PlanMobile Application
Various features to enhance interactivity
Available across different platforms
Aimed at an older audience (specifically parents) audience (children)
All-in-one application
2-part application “I’m at the Zoo” and “I want to go to the zoo”
It divides all of the reasons someone may visit the app into 2 categories, making it simple to navigate. All of the categories within the app cover the most likely queries a user may have,
and there is always an ‘other’ section.
Why?
Mobile Application
Features
GPS/Location Based Map
• Layout for Tablet • Ability to search for
nearby attractions • Highlights important
areas (e.g. toilets, medical)
• Google maps inspired • Directions to
locations • Route given
GPS/Location Based Map
GPS/Location Based Map
GPS/Location Based Map
• Layout for iPhone • Search for attractions • “Near me” option • Programmable for
directions
“At The Zoo Today…”
Live Timeline of Events
• Ability to Purchase tickets • View those tickets via a Barcode • Accounts • Log in/Sign Up/Skip • Subscription to Push Notification • Social Network Integration • ‘Kids Zone’?
Still in the process of planning this.
Interactive Kiosk
What I know:• Child-friendly • Some sort of game/quiz • Ability to sync up with the mobile
application • Based around education
WireframingWireframingWireframing Part 1: “Navigating To The Main Menu”
WireframingWireframingWireframingPart 2: “I’m At The Zoo”
Wireframing2C: View My Ticket or Purchase A Ticket ProcessWireframing Application
Wireframing2D - Social Media IntegrationWireframing Application
WireframingWireframingWireframingPart 3: “I Want To Go To The Zoo”
Wireframing Application3A: Ticket Purchase Process
Wireframing3C: Additional Information - “How Do I Get There?” ProcessWireframing Application
Non-Interactive ProductsNon-Interactive ProductsNon-Interactive Products
Looped AnimationsAnother way to keep someones attention. Quite often, you may not realise an animation is looped until it has looped a few times. Also
adds up towards a more sensory experience as they would not be the ‘main attraction’ - they would be projected behind the main
attractions, adding to the atmosphere.
Animated PostersFun way to present information in a more forgiving form than a static poster. Allows option for transitions and implementation of video, as
well as the ability to present deals/events in different ways.
The PlanAnimated Posters
No limit on any colours
& full resolution
Features an animated logo Aimed at an older audience
(specifically parents) audience (children)
Features promotional material for the
attraction
The Plan3x Looped Projection Animations
Solid, 2-4 coloursSeamless looping
10-15 secondsFeaturing 3x Animals & a Logo
Aimed at the younger audience (children)
Use of atmospheric sound
3x Looped Projection Animations - General Layout Plan
3x Looped Projection Animations - Elephant
3x Looped Projection Animations - Monkey
3x Looped Projection Animations - Monkey
3x Looped Projection Animations - Giraffe
Where Do I Go From Here?